NEW YORK, May 11, 2020 /PRNewswire/ -- SiriusXM and Audi announced today that SiriusXM with 360L – SiriusXM's newest and most advanced audio entertainment platform – will make its debut in ten 2021 model year Audi vehicles in the coming months.

SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choice in entertainment than ever before.

With SiriusXM with 360L, drivers and their passengers now get access to more than 10,000 hours of SiriusXM's recorded On Demand content whenever they want – including exclusive interviews, unique shows and live performances.  It also delivers more live channels than ever from SiriusXM's acclaimed satellite and streaming lineup, which features an extensive selection of ad-free music, plus sports, entertainment, news and much more.  SiriusXM with 360L's personalized "For You" recommendations and ability to search for related content also make it easier than ever for listeners to discover more of the programming they love.

SiriusXM with 360L will be standard equipment on the A6, A7, A8, Q7 and Q8 models and standard in most trim packages for the A4, A5, Q3, Q5 and allroad models. Audi models with SiriusXM with 360L are expected to be available at Audi dealers nationwide this fall. SiriusXM with 360L is anticipated to be available on other models in future model years.

"Audi's immersive infotainment is designed to enrich the driving experience and delight drivers and passengers, and adding SiriusXM with 360L to most of our 2021 model lineup certainly complements our Multi-Media Interface," said Pom Malhotra, director, Connected Services, Audi of America. "The choices provided by SiriusXM with 360L are nearly unlimited, and they help bolster our technology-forward position among premium automakers."

"Introducing SiriusXM with 360L across nearly the entire lineup of 2021 model year Audi vehicles gives Audi customers access to the very best offering from SiriusXM and is another major step forward for us as we continue to roll 360L out to the major vehicle manufacturers," said Rodney Pickett, SVP, Automotive Partnerships, for SiriusXM. "Audi has a long-established track record as a leader of in-vehicle technology. SiriusXM with 360L's revolutionary hybrid content delivery system gives Audi drivers and their passengers access to an unparalleled variety of premium content and in-vehicle personalization."

The benefits of SiriusXM with 360L include:

More variety

• More channels available to listeners, including many of SiriusXM's exclusive streaming channels.
• Access to over 10,000 hours of on demand SiriusXM exclusive shows, interviews, and events in the car, giving listeners more of what they want, when they want to hear it.
• Enhanced sports play-by-play offering that makes it easier to find the listener's favorite team when it is game time, and gives them access to the official broadcasts for more pro and college teams.

A more personalized experience

• Smart "For You" content recommendations enable listeners to discover more of what they love, based on listening habits, served on screen in an easy to use way.
• Individual vehicle profiles allow multiple drivers and passengers to customize and maintain their own vehicle favorites.

Ease of use

• Dynamic user interface allows for easy navigation between satellite and streaming channels and SiriusXM On Demand content.
• "Related" recommendations feature allows listeners to easily discover other channels and on demand shows/episodes related to the currently playing channel and content.

Audi owners receive a three-month trial subscription to SiriusXM's All Access package with the purchase or lease of equipped 2021 model year vehicles.

SiriusXM with 360L's streaming content in Audi vehicles is powered by Verizon's 4G LTE network, which delivers fast, reliable in-vehicle access to on-demand content.

SiriusXM All Access is SiriusXM's most extensive offering, featuring Howard Stern, SiriusXM's wide variety of commercial-free music, plus live pro and college sports, talk programming, comedy and several exclusive online-only channels. All Access subscribers also get access to SiriusXM programming outside the vehicle on the SiriusXM app and online at SiriusXM.com and at home on a wide variety of connected devices and speakers.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in the U.S., and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora together reach more than 100 million people each month with their audio products. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers and directly to consumers through aftermarket devices. For more about SiriusXM, please go to: www.siriusxm.com.

About Audi of America

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.845 million vehicles globally in 2019. In the U.S., Audi of America sold just over 224,000 vehicles in 2019 and launched the brand's first fully electric vehicle, the Audi e-tron – one of four fully electric models coming to the U.S. market in the next two years. Globally, the brand aims to be CO2 neutral by 2050. Visit audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements:  the current coronavirus (COVID-19) pandemic is adversely impacting our business; our substantial competition that is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; our Pandora ad-supported business has suffered a loss of monthly active users, which may adversely affect our Pandora business; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; we engage in extensive marketing efforts and the continued effectiveness of those efforts are an important part of our business; consumer protection laws and our failure to comply with them could damage our business; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; our business depends in part upon the auto industry; our Pandora business depends in part upon consumer electronics manufacturers; the market for music rights is changing and is subject to significant uncertainties; our ability to offer interactive features in our Pandora services depends upon maintaining licenses with copyright owners; the rates we must pay for "mechanical rights" to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; failure of our satellites would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; failure to comply with FCC requirements could damage our business; economic conditions, including advertising budgets and discretionary spending, may adversely affect our business and operating results; if we are unable to attract and retain qualified personnel, our business could be harmed; we may not realize the benefits of acquisitions or other strategic investments and initiatives, including the acquisition of Pandora; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; we may from time to time modify our business plan, and these changes could adversely affect us and our financial condition; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; existing or future laws and regulations could harm our business; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; our business and prospects depend on the strength of our brands; we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2019 and Quarterly Report on Form 10-Q for the quarter ended March 31, 2020, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

Source: SiriusXM

Media contacts:
Andrew FitzPatrick, SiriusXM, Andrew.FitzPatrick@SiriusXM.com 
Kevin Bruns, SiriusXM, Kevin.Bruns@SiriusXM.com 
Jacob Brown, Audi, Jacob.Brown@audi.com

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SOURCE Sirius XM Holdings Inc.