Sway Calloway to Host Weekday Morning Show on Eminem's Shade 45 Channel on SiriusXM
Live weekday music show, "Sway in the Morning," to feature song premieres, in-studio guests, music news and more
NEW YORK, June 28, 2011 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) announced today that Sway Calloway, veteran music and entertainment news reporter, will host a live weekday morning show on Eminem's music channel, Shade 45.
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Sway in the Morning will launch on Monday, July 18 at 8:00 am ET on Shade 45, channel 45. Sway in the Morning will air Monday – Friday from 8:00 am – 12:00 pm ET.
Sway is a constant presence in hip-hop culture as a co-host of the legendary syndicated "World Famous Wake Up Show" with his partner DJ King Tech and as a staple correspondent on MTV. He will host his SiriusXM Radio show every weekday live from the SiriusXM studios in New York City. Sway will welcome special guests, including hip-hop artists, celebrities and newsmakers, for in-studio interviews, present song premieres, report on music news and more.
"I'm constantly striving to be a part of winning teams and movements, and Shade 45 on SiriusXM embodies this spirit," said Sway Calloway. "We plan to tap into hip-hop and pop culture, global and domestic news and classic and groundbreaking new music. This is truly a labor of passion for me with two of the best at what they do, Eminem and Paul Rosenberg. We plan to make more history!"
"I got my start on radio with Sway and so it only makes sense for things to come full-circle and have him join the family at Shade 45," said Eminem. "I'm looking forward to the honor of Sway making mornings better on Shade 45 for a long time to come."
"Sway's voice brings a level of experience in and knowledge of the hip-hop culture that provides a perfect fit with our channel," said Paul Rosenberg, Eminem's manager and Executive Producer, Shade 45 on SiriusXM. "We have had a great relationship with Sway for many years and having him join the team is an exciting opportunity for us and the Shade 45 listeners."
Sway has been a hip-hop icon for over a decade as a performer, radio personality, album/TV producer, reporter and host. While hosting "The Wake Up Show" he is widely credited with giving Eminem, Tupac and Notorious B.I.G. their first major radio airplay to help contribute to their early successes. Sway is also known for his exclusive and wide-ranging interviews with some of the biggest names in entertainment including Bono, Lady Gaga, Katy Perry, Lil Wayne, Tom Cruise and Tyler Perry, as well as his interviews with President Barack Obama, Senator John McCain and others.
Shade 45 is SiriusXM's uncensored, commercial-free hip-hop channel created by Eminem.
For more information on SiriusXM, please visit www.siriusxm.com.
About Sirius XM Radio
Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to 20.6 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.
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SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.
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SOURCE Sirius XM Radio
Released June 28, 2011