Toyota Introduces SiriusXM with 360L to Audio Multimedia in All-New 2026 RAV4
NEW YORK – October 13, 2025 – Toyota and SiriusXM today announced that SiriusXM with 360L will make its Toyota debut in the all-new 2026 RAV4. SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment system, which provides drivers and their passengers with unparalleled choice, content discovery, and a personalized listening experience.
SiriusXM with 360L is available as part of the latest-generation Toyota Audio Multimedia system debuting in the RAV4 before rolling out to future models in the Toyota lineup. SiriusXM with 360L adds dozens of additional music channels curated to match every mood, an expansive library of on demand content, and a live sports category that makes it easier to find broadcasts of games and sporting events. Personalized “For You” recommendations and the ability to access related content allow listeners to discover more of the programming they love. Additionally, drivers can create and enjoy custom Artist Stations that can be originated from artists or bands and are continually personalized, and new features from SiriusXM are expected to be delivered by over-the-air updates in the future.
“Toyota’s ongoing collaboration with SiriusXM marks another significant step forward in redefining in-car entertainment,” said Brian Inouye, chief engineer at Toyota Motor North America. “Together, we are committed to enhancing every journey with a personalized, immersive experience to help our customers stay connected and engaged on the road."
“We are excited for SiriusXM with 360L to make its Toyota debut in the all-new 2026 RAV4,” said Sean Gibbons, SiriusXM’s Chief Automotive & Broadcast Technology Officer. “Toyota and SiriusXM have enjoyed a long and successful relationship, and Toyota drivers will soon be able to experience even more live and on-demand content from SiriusXM with enhanced personalization and discovery.”
SiriusXM is home to hundreds of expertly curated, ad-free music channels across all genres, decades, and moods as well as the must-hear moments in sports, news, entertainment, comedy, and more. From one-of-a-kind channels by some of the world’s top musicians to first-listens and exclusive performances from emerging artists and bands, SiriusXM presents the perfect soundtrack for any moment. SiriusXM brings fans closer to their favorite sport by offering an extensive lineup of live pro and college events, plus programming that delivers reactions and analysis from experts and insiders. Subscribers also stay informed and entertained with the latest in news and politics, entertainment, comedy and beyond, with celebrity interviews, iconic hosts, trusted opinions, non-stop laughs, and so much more, available only on SiriusXM.
All Toyota vehicles sold or leased in the U.S. and Canada include a three-month trial subscription to SiriusXM. Select Toyota dealerships can choose to add a three-year Extended Service Subscription to SiriusXM to the vehicle’s purchase or lease price. SiriusXM is available in the continental U.S. and Canada.
For more information on all the programming that SiriusXM offers, and all the ways subscribers can listen, visit SiriusXM.com.
SiriusXM with 360L will make its Toyota debut in the all-new 2026 RAV4
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About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company’s U.S. operating sites.
For more information about Toyota, visit www.ToyotaNewsroom.com.
About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 170 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.
This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about our outlook and our future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning or the negative version of such these words or phrases. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.
The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: Risks Relating to our Business and Operations: We face substantial competition and that competition has increased over time; our SiriusXM service has suffered a loss of subscribers and our Pandora ad-supported service has similarly experienced a loss of monthly active users; if our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, are not successful, our business will be adversely affected; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; failure to successfully monetize and generate revenues from podcasts and other non-music content could adversely affect our business, operating results, and financial condition; we may not realize the benefits of acquisitions or other strategic investments and initiatives; and the impact of economic conditions may adversely affect our business, operating results, and financial condition. 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Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2024, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.
Source: SiriusXM
Media contacts:
Kevin Bruns, SiriusXM, kevin.bruns@siriusxm.com
Kimberly Agnello, Toyota, kimberly.agnello@toyota.com
Released October 13, 2025