Trevor Noah and SiriusXM Ink Exclusive Podcast Deal for “What Now? with Trevor Noah”
New agreement brings popular podcast to the SiriusXM Podcast Network, and gives SiriusXM Media exclusive advertising sales rights
NEW YORK, NY – June 12, 2025 – SiriusXM today announced a new agreement with Emmy Award-winning comedian, host, and bestselling author Trevor Noah, which brings his popular podcast "What Now?" to the industry-leading SiriusXM Podcast Network beginning July 1.
Since launching in 2023, “What Now” has captivated audiences with Noah’s unique perspective on culture, current events, and the human experience, building on his acclaimed work as the former host of The Daily Show and his successful stand-up comedy career. The podcast showcases Noah’s signature blend of insightful commentary, humor, and engaging conversations with a wide range of notable guests, including Simon Sinek, Lupita Nyong’o, Jonathan Haidt, and Jon Stewart.
“‘What Now?’ was founded on the idea that the best conversations happen when you’re not trying to perform and can just be curious about the person sitting across from you,” said Trevor Noah. “SiriusXM gets that. I’m excited to bring our show to their network because they give creators the freedom to explore those big, messy, wonderful questions that keep us all up at night.”
The new deal brings “What Now? with Trevor Noah” to the SiriusXM Podcast Network, and gives SiriusXM Media, the company’s advertising division, exclusive ad sales rights to the video and audio editions of the podcast. The SiriusXM Podcast Network's diverse portfolio spans comedy, true crime, wellness, business, and entertainment programming, representing half of the top 10 podcasts according to Edison Research, and reaching 1 in 2 podcast listeners in the US each month.
"Trevor has the rare gift of making you think while also making you laugh—which is exactly what great podcasting is all about," said Scott Greenstein, President and Chief Content Officer at SiriusXM. "We're thrilled to welcome his voice to the SiriusXM Podcast Network, where he can reach even more listeners hungry for the smart, authentic conversations he's known for, and together we look forward to exploring new content opportunities for SiriusXM subscribers."
The agreement marks another major addition to SiriusXM's podcast portfolio, which has become the premier destination for the world’s biggest podcasters. Noah joins an elite roster of talent that lead their genre, including “Crime Junkie,” “Rotten Mango,” “Call Her Daddy,” “SmartLess,” “Conan O'Brien Needs a Friend,” and “The Mel Robbins Podcast.”
New episodes of "What Now? with Trevor Noah" will continue to be available Thursdays on the SiriusXM app and all other major podcast platforms, with full video episodes available on YouTube. SiriusXM Podcasts+ subscribers will be able to listen to new episodes without ads, and can sign up directly from their favorite podcast app.
Trevor Noah is represented by CAA, Mainstay Entertainment, and Hanson, Jacobson et al.
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About Trevor Noah
Trevor Noah is best known for being the Emmy Award-winning host of The Daily Show on Comedy Central and for hosting the Grammy Awards for five consecutive years. He has written, produced, and starred in 12 comedy specials, and his “Off The Record” tour has sold out arenas worldwide. He is the author of the #1 New York Times bestseller “Born a Crime: Stories from a South African Childhood,” as well as the #1 New York Times bestseller “Into the Uncut Grass.” He launched the Trevor Noah Foundation to improve access to quality education for underserved youth in South Africa, and heads up his production company Day Zero Productions.
About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 160 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.
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Source: SiriusXM
Media contacts:
Ron Gaskill
Ron.Gaskill@siriusxm.com
Released June 12, 2025