Pandora Reveals Artists to Watch 2024: The Pandora Ten
Streaming platform forecasts the next crop of artists to make the biggest waves in 2024
NEW YORK, NY – December 5, 2023 – Today, Pandora revealed its highly anticipated annual list of Artists To Watch, The Pandora Ten. For almost a decade, the streaming platform has forecasted the next crop of artists set to make the biggest waves in the coming year, and Pandora’s genre-spanning predictions showcase the diversity of emerging talent on deck to make an impact across the globe in 2024.
Through an advanced analysis of listener data and programmers’ insights, past artists whose future stardom Pandora has anticipated include Post Malone and Alessia Cara in 2016; Lizzo and Dua Lipa in 2017; H.E.R. and Ashley McBryde in 2018; Summer Walker and Rauw Alejandro in 2019; Doja Cat, Roddy Ricch and Tones & I in 2020; The Kid LAROI and Tate McRae in 2021; PinkPantheress in 2022; and Kim Petras and Coco Jones in 2023. Now, Pandora turns its focus to the promising talents who are poised to leave an indelible mark on the music landscape next year.
“As fans continue to explore a wide array of new artists from a diversity of genres, the prediction process has grown to be more and more exciting for us,” said Steve Blatter, Senior Vice President/General Manager, Music Programming, SiriusXM Pandora. "We’re able to narrow down the list of talent that’s up next by carefully looking at our listeners' preferences coupled with insights from our expert curation team and artist relations team. We can’t wait to see where the careers of these 10 artists will go in the upcoming year!"
Here is the next Pandora Ten, the artists to watch in 2024 and beyond. Listen to all of them HERE.
charlieonnafriday (Pop)
Cooper Alan (Country)
Electric Callboy (Metal)
GONZY (Latin)
Kenya Grace (Dance)
Natalie Layne (Christian)
Reneé Rapp (Pop)
Scar Lip (Hip-Hop)
Tyla (Afropop)
Vacations (Rock)
Along with The Pandora Ten, Pandora highlights emerging artists across various genres such as Country, Latin and R&B.
More about The Pandora Ten for 2024
charlieonnafriday
Amassing 90 million Pandora streams at just 20 years old, Seattle's Charlie Finch first began his music journey in a friend's basement. Under ONNAFRIDAY, he delivered hits like "Enough," "After Hours," and "I’m Not Crazy,” and his track "Undefeated" is known as his 2023 anthem. This year he rocked stages across North America and Europe, including the ONNAFRIDAY College Tour, supporting Macklemore and Jessie Murph on tour, and he is currently touring with Tate McRae. With a focused vision and mantra— "You only have so long to live here. Have fun, do it right; every day is a Friday ''— charlieonnafriday gears up for a 2024 album drop, maintaining a strong connection with Pandora listeners.
Cooper Alan
The modern cowboy, who’s known for his traditional sound, recently released his first EP, with Pandora taking a leading role on support throughout the year. Despite being unsigned, he's a digital force accumulating multi-millions of lifetime streams, including 13 million on Pandora. The North Carolina native, once a bar and honky tonk performer, transitioned to online platforms during the pandemic, surging to millions of followers. His successful headline tour, marked by numerous sold-out shows, highlights the impact of online fame with tangible fan support and ticket sales. Committed to authenticity, Alan founded Cooped Up Records to deepen connections with his growing fanbase.
Electric Callboy
On Pandora, Electric Callboy has reached 6.6 million lifetime streams. Their track "We Got The Moves" has been added to Pandora's flagship Rock stations Decibel! and New Rock, and the track has 375K lifetime streams. German sensation Electric Callboy, hailing from Castrop-Rauxel, shot to fame in 2022 with the album TEKKNO, reaching the pinnacle of German charts. They sold-out "Escalation Fest," a TEKKNO world tour and captivated audiences with the viral hit "We Got the Moves" and a standout rendition of "Everytime We Touch." Achieving viral success in 10+ countries, they're gearing up for a return to the US in May.
GONZY This summer, Gonzy was selected to be a part of SiriusXM and Pandora’s Artist Accelerator program as its first Latin artist. This program develops and breaks new artists, leveraging the massive combined audience of both platforms. As his releases ramped up at the close of 2022 and into 2023, Pandora began to program his tracks on stations like Satélites, the platform for exposing emerging talent. Gonzy boasts over 4 million Pandora streams, 270K monthly listeners, and 610K monthly streams. Gonzy, aka Elian Gonzalez, emerged in 2021 as a pioneering Cuban-American artist, blending Latin R&B, Reggaetón, and Pop to reshape urban Latin music. With hits like "ORGULLO" and "LA CALMA" alongside Oliver Kid, he garnered a viral following. He has a forthcoming single this December, with a new album slated in the first half of 2024.
Kenya Grace
Signed to Warner Records’ Major Recordings, Kenya gained pandemic-era viral success with her independent releases, particularly "Strangers," with over 6 million Pandora streams. South Africa-born, UK-based artist Kenya Grace recently made history by clinching the #1 spot on the UK, US Dance Radio and Billboard’s Hot Dance/Electronic Songs Chart with her single “Strangers”—a remarkable achievement as the sole female artist to top these charts as a writer, producer, and performer. The track's popularity on Pandora’s MIXR station secured its place on SiriusXM and Pandora dance and pop channels, and her latest release, "Only In My Mind," commands over 25% of algorithmic/fan-sourced streams on Pandora, underscoring Kenya's magnetic sound.
Natalie Layne
With support out of the gate on Pandora’s largest Christian station, FLIGHT, Natalie is poised near the 1 million lifetime streams mark on Pandora, with 300K listeners in the past month. Natalie Layne, armed with a masters in commercial piano, radiates joy through her original music. As an independent artist for six years, Layne gained social media prominence post the debut of her 2020 album Be Human, before signing with Centricity Music in 2023. Her faith-informed, Sarah-Bareilles-esque style as a lyricist and keyboard player opened doors for her, sharing stages with CCM A-listers like Jeremy Camp, Chris Tomlin, and We the Kingdom. Layne's exceptional vocals and performance make her the most compelling new voice in the genre.
Reneé Rapp
Reneé Rapp, a critically acclaimed multi-hyphenate, achieved the biggest US first-week sales for a debut female album in 2023 with Snow Angel, and her music has had continual support
Released December 5, 2023