INEOS GRENADIER LANDS IN THE U.S. WITH SIRIUSXM ONBOARD
INEOS Grenadier drivers will receive a free 3-month trial subscription to SiriusXM’s audio entertainment offering
NEW YORK – October 11, 2023 – SiriusXM and INEOS Automotive today announced that SiriusXM’s audio entertainment experience will be a standard feature in every new Grenadier sold in the United States. The INEOS Grenadier is a modern, offroad-oriented 4X4 designed, engineered and built to world-class standards that is expected to begin shipping to customers in the United States by the end of the year.
INEOS customers will receive a three-month trial subscription to the SiriusXM Platinum Plan with the purchase or lease of every new Grenadier. The SiriusXM Platinum Plan delivers SiriusXM’s full lineup of varied content, plus access to SiriusXM outside the vehicles on the SiriusXM app and on connected devices and speakers in the home.
INEOS Automotive Executive Vice President Americas, Greg Clark commented, “The Grenadier has been built on purpose to combine the best off-road capabilities with the modern refinement today’s drivers want. Including entertainment options such as SiriusXM is a great way to put our customers in control of how they want to integrate technology in their driving experience.”
“The INEOS Grenadier is an exciting new entry to the North American 4X4 market and we are pleased to deliver to every one of their drivers SiriusXM’s unrivaled in-car audio entertainment experience,” said Gail Berger, Senior Vice President and General Manager of Automotive Partnerships, SiriusXM. “With the purchase or lease of every INEOS Grenadier, customers will receive access to SiriusXM’s full lineup of ad-free music, plus sports, news and entertainment content both inside their vehicle and on the SiriusXM app.”
SiriusXM’s music channels are expertly curated, ad-free, and deliver an exceptionally wide array of audio choices for listeners. Covering every genre across many decades, channels feature popular tracks and deep cuts from popular artists, as well as introduce listeners to new and emerging musicians and bands. Artist-branded channels from Hall of Fame and iconic talent feature original content that can’t be heard anywhere else. SiriusXM’s concept-based channels, such as Road Trip Radio and Yacht Rock Radio, or its many activity and mood-based channels, are designed to deliver a personalized music experience that fits the moment.
SiriusXM offers the most extensive lineup of professional and college sports in audio, news from around the country and the world from many sources and political perspectives, the scoop on the latest from the world of entertainment, hours of stand-up by the funniest comics and more.
For more information on all the programming that SiriusXM offers, and all the ways subscribers can listen, visit www.SiriusXM.com.
About Grenadier
The backbone of the Grenadier is a full box-section ladder frame chassis, with heavy-duty solid beam axles, a two-speed transfer case and up to three locking differentials. It is powered by a BMW 3.0-litre turbo-charged inline six-cylinder petrol engine, which has been extensively revised and recalibrated for this application. Practical features include a 70:30 split rear door, integrated roof bars, pre-wiring for auxiliary lamps and accessories, and a front bumper, fenders and hood to sit on. An ‘open-source’ approach to accessories means owners can tailor the vehicle to their specific requirements.
The interior combines versatility and practicality with the latest technology and exceptional comfort. Its intuitive and functional layout features physical switches that are widely spaced for easy use on the move. A central infotainment screen gives intuitive access to a range of information displays and settings menus. An overhead console provides controls and switches for off-road and auxiliary functions. Hose-out rubber flooring, Recaro seats – available in hard-wearing cloth or leather – and numerous stowage options mean the Grenadier is ready for anything work and life can throw at it.
About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 150 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.
This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.
The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: Risks Relating to our Business and Operations: We have been, and may continue to be, adversely affected by supply chain issues; we may be adversely affected by the war in Ukraine; we face substantial competition and that competition is likely to increase over time; if our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, are not successful, our business will be adversely affected; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; failure to successfully monetize and generate revenues from podcasts and other non-music content could adversely affect our business, operating results, and financial condition; we may not realize the benefits of acquisitions or other strategic investments and initiatives; the ongoing COVID-19 pandemic has introduced significant uncertainty to our business; and the impact of economic conditions may adversely affect our business, operating results, and financial condition. Risks Relating to our Sirius XM Business: A substantial number of our Sirius XM service subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service is uncertain; our business depends in part upon the auto industry; failure of our satellites would significantly damage our business; and our Sirius XM service may experience harmful interference from wireless operations. Risks Relating to our Pandora Business: Our Pandora ad-supported business has suffered a substantial and consistent loss of monthly active users, which may adversely affect our Pandora business; our Pandora business generates a significant portion of its revenues from advertising, and reduced spending by advertisers could harm our business; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products our results of operations will be adversely affected; changes to mobile operating systems and browsers may hinder our ability to sell advertising and market our services; and if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners. Risks Relating to Laws and Governmental Regulations: Privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; consumer protection laws and our failure to comply with them could damage our business; and failure to comply with FCC requirements could damage our business. Risks Associated with Data and Cybersecurity and the Protection of Consumer Information: If we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; and interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business. Risks Associated with Certain Intellectual Property Rights: The market for music rights is changing and is subject to significant uncertainties; our Pandora services depend upon maintaining complex licenses with copyright owners, and these licenses contain onerous terms; the rates we must pay for “mechanical rights” to use musical works on our Pandora service have increased substantially and these rates may adversely affect our business; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use “open source” software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; and rapid technological and industry changes and new entrants could adversely impact our services. Risks Related to our Capital and Ownership Structure: We have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; we are a “controlled company” within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock. Other Operational Risks: If we are unable to attract and retain qualified personnel, our business could be harmed; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; and our business and prospects depend on the strength of our brands. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2022, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.
Source: SiriusXM
Media contact:
Kevin Bruns, SiriusXM, Kevin.Bruns@SiriusXM.com
Colleen Robar, INEOS, crobar@robarpr.com
Released October 11, 2023