SiriusXM Acquires Team Coco And Its Acclaimed Podcast Conan O'Brien Needs a Friend
One of the best-known brands in comedy, Team Coco, acquired by the leader in comedy audio entertainment
Conan O'Brien signs multi-year agreement to remain host of namesake podcast, as well as create and executive produce a new exclusive original Team Coco comedy channel on SiriusXM
NEW YORK, May 23, 2022 /PRNewswire/ -- SiriusXM today announced the acquisition of Team Coco, including the critically-acclaimed hit podcast Conan O'Brien Needs a Friend, and the Conan O'Brien-led podcast network and digital media business. The transaction also brings to SiriusXM Team Coco's staff, who will continue to produce the network's slate of popular podcasts, as well as collaborate on content for SiriusXM.
As part of the deal, Conan has entered into a five-year talent agreement with SiriusXM, under which he will remain host of his namesake podcast, which will continue to be available widely, and will also collaborate with SiriusXM to create and executive produce a new fulltime, original Team Coco comedy channel for SiriusXM subscribers. The agreement also includes distribution of select video from Conan's podcast as well as from the archives of his long-running late night show on TBS, live events, and merchandise from the Team Coco brands.
Since its inception over a decade ago, Team Coco has garnered more than 1 billion annual video views across YouTube and Facebook, averages 180 million annual podcast downloads, and now reaches 17 million fans across social media. Team Coco's flagship podcast, Conan O'Brien Needs a Friend, which was developed with Stitcher's Earwolf, ranks as one of the top five most searched-for podcasts, and recently won two Webby Awards. By becoming a part of SiriusXM, the leading home of comedy in audio entertainment, Team Coco gains the promotional power of the SiriusXM, Pandora and Stitcher listening platforms – amplifying the network's voices and extending the Team Coco brand to new audiences.
"When I started in television my ultimate goal was to work my way up to radio," said Conan O'Brien. "This new deal with SiriusXM builds on the great relationship that began several years ago with a team that is the standout in their field."
"We are thrilled that Conan remains committed to producing his incredibly successful podcast and will now expand his role into executive producing an exclusive Team Coco radio channel for SiriusXM," said Scott Greenstein, President and Chief Content Officer of SiriusXM. "Conan has built an amazing brand and organization at Team Coco with a proven track record of finding and launching compelling and addictive podcasts. We look forward to continuing to grow the Team Coco brand."
As part of the acquisition, SXM Media, the combined advertising sales organization of SiriusXM, expands its exclusive global ad representation beyond Team Coco's acclaimed podcasts – such as Nicole Byer's Why Won't You Date Me? and JB Smoove's May I Elaborate?, along with its Stitcher co-productions Scam Goddess with Laci Mosley, Literally! with Rob Lowe, The Three Questions with Andy Richter, and Parks and Recollection – to also include digital video, social media, and live events associated with Team Coco's properties.
Team Coco podcasts will continue to be available on Stitcher, the SXM App, Pandora, and major podcast listening platforms.
Team Coco joins an already robust and industry-leading comedy lineup at SiriusXM, the exclusive audio home for top comics and brands, which includes channels such as Kevin Hart's Laugh Out Loud Radio, Netflix is a Joke Radio, and Comedy Central Radio, as well as Stitcher's Earwolf network and their collection of award-winning and critically-acclaimed shows How Did This Get Made?, Office Ladies, Storytime with Seth Rogen, and more.
SiriusXM's acquisition of Team Coco follows that of 99% Invisible; the announcement of a global advertising agreement with podcast company Audiochuck and its top-rated podcast, Crime Junkie; an agreement with Tom Segura and Christine P's YMH Studios to distribute and develop content; an agreement for the exclusive rights to manage all audio and video ad sales for the comedy horror show The Last Podcast on the Left; and a multi-platform agreement with Crooked Media that brings the independent progressive media company's top-ranked podcasts to SiriusXM through the 2024 election cycle and beyond.
About Team Coco
Built on the spirit of Conan O'Brien's brand of smart and silly comedy, award winning Team Coco is a fan-centric multi-platform media company driven by O'Brien and a carefully curated network of other top talent that spans across digital and branded content, live events, merchandise and expertly produced comedy specials. Team Coco Podcasts currently produces ten unscripted podcasts: Conan O'Brien Needs A Friend, The Three Questions with Andy Richter, Literally! with Rob Lowe, Inside Conan: An Important Hollywood Podcast, Scam Goddess, Good Game Nice Try, Why Won't You Date Me with Nicole Byer, May I Elaborate? Sound Wisdom from J.B. Smoove, Parks and Recollection and The Juice, all of which have been downloaded more than 418 million times to-date. Team Coco Podcasts has also produced two scripted podcasts in co-production with Luminary: Frontier Tween and SMARTR as well as A Total Switch Show and Self Center in co-production with Audible.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales arm, SXM Media, leverages its scale, cross-platform sales organization, and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
About SXM Media
SXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising organization of Sirius XM Holdings Inc., SXM Media spans across leading owned and operated audio platforms Pandora, SiriusXM, and Stitcher; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SXM Media delivers audiences tailored brand experiences while putting creators first, making it easy for every marketer to produce, plan, buy, and measure across its entire audio universe. For more about SXM Media, please go to: www.sxmmedia.com.
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SOURCE Sirius XM Holdings Inc.
Released May 23, 2022