Barstool Sports and SiriusXM Team Up for New National Daily Show
"Barstool Radio on SiriusXM" debuts nationwide Jan. 3 on SiriusXM Rush, channel 93 on satellite radios and on the SiriusXM app
'El Presidente' Dave Portnoy to bring Barstool's satirical, unfiltered take on sports, pop culture and more live to the airwaves every weekday
NEW YORK, Dec. 7, 2016 /PRNewswire/ -- SiriusXM and Barstool Sports, a leading comedy, sports and men's lifestyle brand, have teamed up for an exclusive new daily show, hosted by Barstool founder Dave Portnoy, that will showcase the site's funny, irreverent and unfiltered approach to covering sports, men's lifestyle, popular culture and more.
Barstool Radio on SiriusXM will make its debut on the SiriusXM airwaves January 3 and air live every weekday from 12:00-2:00 pm ET/9:00-11:00 am PT on SiriusXM Rush, available nationwide on channel 93 on satellite radios and on the SiriusXM app.
Portnoy and his army of bloggers have built a cult following based on their takes on sports, pop culture, girls, entertainment and current events. For the common man, by the common man has become a point of difference for Barstool Sports's unique agenda-less view on the world. They will bring the same philosophy to Barstool Radio on SiriusXM, where they can connect live over the air with their listening audience and invite fans to be part of the daily discussion.
"We're excited to bring our brand of humor to SiriusXM and its listeners, and to bring our Barstool crew to the mix," said Dave Portnoy, Founder of Barstool Sports. "We have a unique take on most topics and we're looking forward to sharing this with listeners all over the country."
"Dave and the team at Barstool have built a huge and exceptionally loyal audience by consistently delivering content that attracts and entertains fans of sports, pop culture and so much more," said Steve Cohen, SiriusXM's SVP of Sports Programming. "We're excited to bring the Barstool brand to our SiriusXM Rush channel and give fans across the country a new way to interact with the site's creators and be a part of the daily Barstool conversation."
For more information, go to www.SiriusXM.com/Rush.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest radio company measured by revenue and has approximately 31 million subscribers. SiriusXM creates and offers commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. SiriusXM also provides premium traffic, weather, data and information services for subscribers through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers weather, data and information services to aircraft and boats through SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, XMWX Weather, and XMWX Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has approximately 2.8 million subscribers. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
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About Barstool Sports
Barstool Sports is a driving force in comedy, sports, entertainment and men's culture. Created in 2004, Barstool has generated a massive cult following of loyal fans across its blog, podcasts, video series, events and appearances. Barstool and its personalities El Pres, Big Cat, KMarko, KFC and PFT Commenter have launched hit shows Pardon My Take, KFC Radio, The Rundown, Barstool Idol and Highlights Without Rights as well as viral trends Saturdays Are For the Boys and RIP Harambe. Known for its original takes and unfiltered view of most everything, Barstool Sports is the controversial brand that people love or love to hate.
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Source: SiriusXM
Media contact:
Andrew FitzPatrick
SiriusXM
212-901-6693
Andrew.FitzPatrick@SiriusXM.com
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SOURCE Sirius XM Holdings Inc.
Released December 7, 2016