Pandora Teams Up with Baby Einstein to Create New Musical Content

Nov 22, 2021
The popular baby brand brings kids music to life on Pandora with the best nursery rhymes and classic lullabies for playtime, bedtime and more
New customized 'Sleep' and 'Play' modes offers parents peace of mind with go-to playlists for any time of the day

NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Pandora and Baby Einstein, the creator of multimedia interactive products for infants and toddlers, have collaborated to create a wide variety of kids musical content for the streaming music platform, including a "Baby Einstein & Friends" station on Pandora with exclusive custom listening modes and also content from Baby Einstein's Sandbox series.

The new Pandora station, available now, allows kids and their families access to music directly from their streaming device, or with the sound of their voice on all smart speakers. Baby Einstein's vast library on Pandora includes baby-friendly versions of classical masterpieces from Beethoven, Mozart, Vivaldi, Chopin and Rossini, as well as classic lullabies and nursery rhymes, now all in one place.

"Baby Einstein & Friends" allows parents and toddlers alike a more personalized listening experience with two customized modes. The 'Sleep' mode features calming and comforting nursery rhymes, Baby Einstein instrumental classics, and lullabies to help little ones self-soothe their way to dreamland. The 'Play' mode builds on the Baby Einstein brand's world of curiosity to deliver a play-and-learn playlist like no other, including content from Blippi, Cocomelon, and more.

The new unique musical experience also features audio content from Baby Einstein's Sandbox edutainment video series, which brings timeless characters to life with the purpose of introducing little ones to the concepts of culture and diversity. The 10-episode series highlights different languages, traditions, musical instruments, foods, and more, enabling parents to be their baby's first teacher and foster social-emotional skills such as empathy, compassion, responsibility and inclusion.

"We are thrilled to work with Pandora and to bring Baby Einstein's musical content to its platform. More families now have access to this music than ever before, and we can't wait to see how it ignites curiosity in Pandora's youngest listeners," said Meryl Macune, SVP of Global Marketing for Kids2, parent company of Baby Einstein. "We are confident that this relationship gives both brands the opportunity to provide a new, holistic solution to their audience of parents worldwide."

Baby Einstein is guided by The Einstein Way, a learning philosophy developed through extensive science and child development research. This philosophy guides the Baby Einstein team throughout their development to encourage real-world learning, develop confidence, stimulate creativity, and strengthen the bond between parents and their baby. Under the direction of Kids2, the brand has become an international household name, leveraging unique insights to deliver innovative, award-winning solutions that create tiny wins for parents and bright futures for their children.

"Baby Einstein & Friends" joins the robust lineup of children's destinations on Pandora, which offers highly curated radio experiences designed for toddlers, kids, and pre-teens. The new content is now available on Pandora at www.pandora.com/genre/baby-einstein-friends. For more information on Pandora, please visit www.pandora.com and for Baby Einstein, please visit www.kids2.com/pages/baby-einstein.

About Pandora

Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S.  Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology.  Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.

About The Baby Einstein TM Brand 

Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity – within their children and themselves – through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

Baby Einstein® and the Boy's Head Logo are trademarks of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.

About Kids2 Group 

Kids2 Group is a purpose-driven family of companies focused on helping new parents solve some of their biggest problems. This is all made possible thanks to Kids2 Group's unique community of passionate people and forward-thinking companies that create connectivity and comradery in pursuit of tiny wins for parents and children everywhere. Comprised of world-renowned brands Baby Einstein, Ingenuity and Bright Starts, as well as a privately owned media company, a venture capital firm to invest in like-minded startups, a vertically-integrated manufacturing facility, and various joint-venture partnerships—Kids2 Group sets out to create holistic solutions that create more tiny wins and bright futures for all families. 

Kids2 Group's global reach spans 90 countries and more than 700 million consumer touchpoints, and the Kids2 Group family is growing. Thanks to new ideation and innovation, along with new investments in innovative spaces, Kids2 Group is on a path to make each day that much easier for early-stage parents and families everywhere.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements:  the COVID-19 pandemic is adversely impacting our business; we face substantial competition and that competition is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; we may not realize the benefits of acquisitions and other strategic investments and initiatives; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our business depends in large part on the auto industry; failure of our satellite would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; our Pandora ad-supported business has suffered a substantial and consistent loss of monthly active users, which may adversely affect our Pandora business; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; changes in mobile operating systems and browsers may hinder our ability to sell advertising and market our services; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; consumer protection laws and our failure to comply with them could damage our business; failure to comply with FCC requirements could damage our business; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; the market for music rights is changing and is subject to significant uncertainties; our Pandora services depend upon maintaining complex licenses with copyright owners, and these licenses contain onerous terms; the rates we must pay for "mechanical rights" to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock; if we are unable to attract and retain qualified personnel, our business could be harmed; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; and our business and prospects depend on the strength of our brands. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2020, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

Source: SiriusXM

Media contacts for SiriusXM:
Chelsea Kaufman
Chelsea.Kaufman@siriusxm.com

Media contact for Baby Einstein:
Mallory Brown
mbrown@5wpr.com

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SOURCE Sirius XM Holdings Inc.