Pandora Media, Inc.
Unaudited Pro Forma Condensed Combined Financial Information

On October 31, 2015, we completed the acquisition of Ticketfly, a leading live events technology company that provides ticketing services and marketing software for venues and event promoters across North America, for an aggregate purchase price of $342.3 million of common stock and cash, including 11,193,847 shares of the Company’s common stock and approximately $191.5 million in cash paid by the Company.

The following unaudited pro forma condensed combined financial information and related notes present the historical condensed combined financial information of Pandora Media, Inc. and its wholly owned subsidiaries (hereinafter referred to as "Pandora", "we," "our," the "Company" and similar terms unless the context indicates otherwise) and Ticketfly, Inc. ("Ticketfly") after giving effect to our acquisition of Ticketfly that was completed on October 31, 2015 (the "Acquisition Date") based on the assumptions, reclassifications and adjustments described in the accompanying notes to the unaudited pro forma condensed combined financial information.

The unaudited pro forma condensed combined financial information reflecting the combination of Pandora and Ticketfly is provided for informational purposes only. The unaudited pro forma condensed combined statements of operations for the nine months ended September 30, 2015 and for the year ended December 31, 2014 give effect to the acquisition as if it had occurred on the first day of the earliest period presented. The unaudited pro forma condensed combined balance sheet gives effect to the acquisition as if it had occurred on September 30, 2015. The historical financial information is adjusted in the unaudited pro forma condensed combined financial information to give effect to pro forma events that are (1) directly attributable to the proposed acquisition, (2) factually supportable and (3) with respect to the condensed combined statements of operations, expected to have a continuing impact on the combined results.

The determination and preliminary allocation of the purchase consideration used in the unaudited pro forma condensed combined financial information are based upon preliminary estimates, which are subject to change during the measurement period (up to one year from the Acquisition Date) as we finalize the valuations of the net tangible and identifiable intangible assets acquired.

The unaudited pro forma adjustments are not necessarily indicative of or intended to represent the results that would have been achieved had the transaction been consummated as of the dates indicated or that may be achieved in the future. The actual results reported by the combined company in periods following the acquisition may differ significantly from those reflected in the unaudited pro forma condensed combined financial information for a number of reasons, including cost-saving synergies from operating efficiencies and the effect of the incremental costs incurred to integrate the two companies.

The unaudited pro forma condensed combined financial information was prepared using the acquisition method of accounting with Pandora treated as the acquirer. Accordingly, the historical financial information has been adjusted to give effect to the impact of the consideration transferred in connection with the merger. The total estimated purchase price has been allocated on a preliminary basis to the tangible and identifiable intangible assets acquired and the liabilities assumed in connection with the acquisition based on their estimated fair values as of the Acquisition Date. Definitive allocations will be performed and finalized based upon certain valuations and other studies that will be performed by Pandora with the assistance, in some cases, of outside valuation specialists. Accordingly, the purchase price allocation pro forma adjustments are preliminary and have been made solely for the purpose of providing unaudited pro forma condensed combined financial information and are subject to revision based on a final determination of fair value.

The unaudited pro forma condensed combined statements of operations include certain purchase accounting adjustments, including items expected to have a continuing impact on the combined results, such as increased amortization expense on acquired intangible assets. The unaudited pro forma condensed combined statements of operations do not include the impacts of any revenue, cost or other operating synergies that may result from the merger.

The unaudited pro forma condensed combined statements of operations do not reflect non-recurring charges resulting from the merger which do not have a continuing impact. The majority of non-recurring charges resulting from the merger are comprised of costs associated with certain investment banker, legal and accounting fees associated with the transaction incurred by Ticketfly and the Company.

The unaudited pro forma condensed combined financial information should be read in conjunction with our historical consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2014, our Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2015, the historical

1



financial statements of Ticketfly for the year ended December 31, 2014, and the historical unaudited financial statements of Ticketfly as of and for the nine months ended September 30, 2015 contained in this Form 8-K/A.

2




Pandora Media, Inc.
Unaudited Pro Forma Condensed Combined Balance Sheet
As of September 30, 2015
(in thousands)
 
 
 
 
 
 
 
 
 
Historical
 
 
 
 
 
 
 
Pandora Media, Inc.
 
Ticketfly, Inc.
 
Pro Forma Adjustments
 
 
 
Pro Forma Combined
Assets
 

 
 

 
 

 
 
 
 

Current assets
 

 
 

 
 

 
 
 
 

Cash and cash equivalents
$
242,981

 
$
54,598

 
$
(220,124
)
 
(a)
 
$
77,455

Short-term investments
120,614

 

 

 
 
 
120,614

Accounts receivable, net
262,910

 
1,888

 
2,325

 
(b)
 
267,123

Prepaid expenses and other current assets
17,163

 
2,215

 
1,186

 
(b)
 
20,564

Total current assets
643,668

 
58,701

 
(216,613
)
 
 
 
485,756

Long-term investments
78,982

 

 
 
 
 
 
78,982

Property and equipment, net
56,424

 
4,982

 
(175
)
 
(b)
 
61,231

Goodwill
23,052

 
2,100

 
243,940

 
(c), (j)
 
269,092

Intangible assets, net
9,138

 
68

 
76,732

 
(c), (j)
 
85,938

Other long-term assets
9,479

 
14,009

 
(517
)
 
(b)
 
22,971

Total assets
$
820,743

 
$
79,860

 
$
103,367

 
 
 
$
1,003,970

Liabilities and stockholders' equity
 

 
 
 
 
 
 
 
 

Current liabilities
 

 
 
 
 
 
 
 
 

Accounts payable
$
20,131

 
$
1,060

 
$
(324
)
 
(b)
 
$
20,867

Other current liabilities

 
10,320

 
4,404

 
(b)
 
$
14,724

Accrued liabilities
37,099

 
1,755

 
12,792

 
(b), (d), (n)
 
51,646

Accrued royalties
163,047

 

 

 
 
 
163,047

Deferred revenue
22,682

 

 

 
 
 
22,682

Accrued compensation
36,856

 
1,489

 
(86
)
 
(b)
 
38,259

Current portion of long-term debt

 
141

 
(141
)
 
(l)
 

Total current liabilities
279,815

 
14,765

 
16,645

 
 
 
311,225

Long-term debt

 
19,325

 
(19,325
)
 
(l)
 

Other long-term liabilities
18,270

 
191

 

 
 
 
18,461

Total liabilities
298,085

 
34,281

 
(2,680
)
 
 
 
329,686

Stockholders' equity
 

 
 
 
 
 
 
 
 

Common stock
21

 
1

 
(1
)
 
(e)
 
21

Preferred stock

 
3

 
(3
)
 
(e)
 

Additional paid-in capital
870,511

 
91,831

 
55,025

 
(f)
 
1,017,367

Accumulated deficit
(347,249
)
 
(45,697
)
 
50,467

 
(f)
 
(342,479
)
Accumulated other comprehensive loss
(625
)
 
(559
)
 
559

 
(e)
 
(625
)
Total stockholders' equity
522,658

 
45,579

 
106,047

 
 
 
674,284

Total liabilities and stockholders' equity
$
820,743

 
$
79,860

 
$
103,367

 
 
 
$
1,003,970

See notes to unaudited pro forma condensed combined financial information

3



Pandora Media, Inc.
Unaudited Pro Forma Condensed Combined Statement of Operations
For the Year Ended December 31, 2014
(in thousands, except per share amounts)
 
 
 
 
 
 
 
 
 
 
 
Historical
 
 
 
 
 
 
 
 
Pandora Media, Inc.
 
Ticketfly, Inc.
 
Pro Forma Adjustments
 
 
 
Pro Forma Combined
Revenue
 
 
 
 
 
 
 
 
 
 
Advertising
 
$
732,338

 
$
32

 
 
 
 
 
$
732,370

Subscription and other
 
188,464

 

 
 
 
 
 
188,464

Ticketing service
 

 
54,878

 
 
 
 
 
54,878

Total revenue
 
920,802

 
54,910

 


 
 

975,712

Cost of revenue
 
 
 
 
 
 
 
 
 
 
Cost of revenue - Content acquisition costs
 
446,377

 

 
 
 
 
 
446,377

Cost of revenue - Other
 
61,627

 

 
 
 
 
 
61,627

Cost of revenue - Ticketing service
 

 
33,313

 
5,796

 
(c), (g)
 
39,109

Total cost of revenue
 
508,004

 
33,313

 
5,796

 
 
 
547,113

Gross profit
 
412,798

 
21,597

 
(5,796
)
 
 
 
428,599

Operating expenses
 
 
 
 
 
 
 
 
 
 
Product development
 
53,153

 
10,726

 
1,442

 
(g)
 
65,321

Sales and marketing
 
277,330

 
14,311

 
8,991

 
(c), (g)
 
300,632

General and administrative
 
112,443

 
5,561

 
4,163

 
(g), (i)
 
122,167

Total operating expenses
 
442,926

 
30,598

 
14,596

 
 
 
488,120

Loss from operations
 
(30,128
)
 
(9,001
)
 
(20,392
)
 
 
 
(59,521
)
Other income (expense), net
 
306

 
(570
)
 
431

 
(m)
 
167

Loss before provision for income taxes
 
(29,822
)
 
(9,571
)
 
(19,961
)
 
 
 
(59,354
)
Provision for income taxes
 
(584
)
 

 
9,000

 
(o)
 
8,416

Net loss
 
$
(30,406
)
 
$
(9,571
)
 
$
(10,961
)
 
 
 
$
(50,938
)
Weighted-average common shares outstanding used in computing basic and diluted net loss per share
 
205,273

 
 
 
11,194

 
(k)
 
216,467

Net loss per share, basic and diluted
 
$
(0.15
)
 


 
 
 
 
 
$
(0.24
)
See notes to unaudited pro forma condensed combined financial information

4



Pandora Media, Inc.
Unaudited Pro Forma Condensed Combined Statement of Operations
For the Nine Months Ended September 30, 2015
(in thousands, except per share amounts)
 
 
 
 
 
 
 
 
 
 
 
Historical
 
 
 
 
 
 
 
 
Pandora Media, Inc.
 
Ticketfly, Inc.
 
Pro Forma Adjustments
 
 
 
Pro Forma Combined
Revenue
 
 
 
 
 
 
 
 
 
 
Advertising
 
$
664,316

 
$
30

 
 
 
 
 
$
664,346

Subscription and other
 
163,570

 

 
 
 
 
 
163,570

Ticketing service
 

 
52,669

 
 
 
 
 
52,669

Total revenue
 
827,886

 
52,699

 

 
 
 
880,585

Cost of revenue
 
 
 
 
 
 
 
 
 
 
Cost of revenue - Content acquisition costs
 
467,429

 

 
 
 
 
 
467,429

Cost of revenue - Other
 
57,690

 

 
 
 
 
 
57,690

Cost of revenue - Ticket service
 

 
31,643

 
4,318

 
(c), (g)
 
35,961

Total cost of revenue
 
525,119

 
31,643

 
4,318

 
 
 
561,080

Gross profit
 
302,767

 
21,056

 
(4,318
)
 
 
 
319,505

Operating expenses
 
 
 
 
 
 
 
 
 
 
Product development
 
56,466

 
12,518

 
839

 
(g)
 
69,823

Sales and marketing
 
285,595

 
13,137

 
6,346

 
(c), (g)
 
305,078

General and administrative
 
111,169

 
7,873

 
1,592

 
(g), (h), (i)
 
120,634

Total operating expenses
 
453,230

 
33,528

 
8,777

 
 
 
495,535

Loss from operations
 
(150,463
)
 
(12,472
)
 
(13,095
)
 
 
 
(176,030
)
Other income (expense), net
 
417

 
(1,711
)
 
1,328

 
(m)
 
34

Loss before provision for income taxes
 
(150,046
)
 
(14,183
)
 
(11,767
)
 
 
 
(175,996
)
Provision for income taxes
 
(206
)
 

 
 
 
 
 
(206
)
Net loss
 
$
(150,252
)
 
$
(14,183
)
 
$
(11,767
)
 
 
 
$
(176,202
)
Weighted-average common shares outstanding used in computing basic and diluted net loss per share
 
211,487

 
 
 
11,194

 
(k)
 
222,681

Net loss per share, basic and diluted
 
$
(0.71
)
 
 
 
 
 
 
 
$
(0.79
)
See notes to unaudited pro forma condensed combined financial information

5




Pandora Media, Inc.
Notes to Unaudited Pro Forma Condensed Combined Financial Information

1.
Basis of Pro Forma Presentation

The unaudited pro forma condensed combined balance sheet as of September 30, 2015 combines our historical condensed consolidated balance sheet with the historical condensed consolidated balance sheet of Ticketfly and has been prepared as if our acquisition of Ticketfly had occurred on September 30, 2015. The unaudited pro forma condensed combined statements of operations for the nine months ended September 30, 2015 and for the year ended December 31, 2014 combine our historical condensed consolidated statements of operations with Ticketfly's historical condensed consolidated statements of operations and have been prepared as if the acquisition had occurred on the first day of the earliest period presented. The historical financial information is adjusted in the unaudited pro forma condensed combined financial information to give effect to pro forma events that are (1) directly attributable to the proposed acquisition, (2) factually supportable, and (3) with respect to the condensed combined statements of income, expected to have a continuing impact on the combined results.

We have accounted for the acquisition in this unaudited pro forma condensed combined financial information using the acquisition method of accounting in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 805 “Business Combinations” (“ASC 805”). In accordance with ASC 805, we use our best estimates and assumptions to assign fair value to the tangible and identifiable intangible assets acquired and liabilities assumed at the Acquisition Date. Goodwill as of the Acquisition Date is measured as the excess of purchase consideration over the fair value of net tangible and identifiable intangible assets acquired.

The pro forma adjustments described below were developed based on our management’s assumptions and estimates, including assumptions relating to the consideration transferred and the allocation thereof to the assets acquired and liabilities assumed from Ticketfly based on preliminary estimates of fair value. The final purchase consideration and the allocation of the purchase consideration may differ from that reflected in the unaudited pro forma condensed combined financial information after final adjustments for working capital and other items are determined.

The unaudited pro forma condensed combined financial information is provided for illustrative purposes only and does not purport to represent what the actual consolidated results of operations or the consolidated financial position of the combined company would have been had the acquisition occurred on the dates assumed, nor are they necessarily indicative of future consolidated results of operations or financial position.

The unaudited pro forma condensed combined financial information does not reflect any integration activities or cost savings from operating efficiencies, synergies, asset dispositions or other restructurings that could result from the acquisition.

The following reclassifications have been made to the presentation of Ticketfly's historical financial statements in order to conform to our presentation:

$1.6 million of Ticketfly's cash and cash equivalents was reclassified as accounts receivable, net.
Ticketfly's current ticketing contract advances, net, accounts payable, client accounts and deferred tax asset of $2.7 million, $0.6 million and $0.1 million were reclassified as prepaid expenses and other current assets, respectively.
Ticketfly’s long-term ticketing contract advances, net and restricted cash of $12.1 million and $1.6 million were reclassified as other long-term assets.
$10.3 million and $0.4 million of Ticketfly's accounts payable, client accounts was reclassified to other current liabilities and accounts payable.
Ticketfly's accrued liabilities of $1.5 million and $2.7 million were reclassified as accrued compensation and prepaid expenses and other current assets.
Certain reclassifications have been made in order to align Ticketfly's expense line items with Pandora's cost of revenue and operating expense classification.

2.Preliminary Purchase Consideration and Related Allocation

Pursuant to the merger agreement, we issued 11,193,847 shares of our common stock and paid approximately $191.5 million in cash to existing Ticketfly security holders.


6



The following table summarizes the components of the purchase consideration transferred based on the closing price of our common stock of $12.18 per share on the first trading day following the Acquisition Date.
 
(in thousands)
Pandora cash paid
$
191,478

Cash paid by Ticketfly to option holders
7,238

Less: post-combination compensation expense
(3,235
)
GAAP cash consideration
195,481

 
 
Common stock (11,193,847 shares at $12.18 per share)
136,341

Fair value of stock options and restricted stock units assumed
10,514

GAAP stock consideration
$
146,855

Total GAAP consideration
$
342,336


The $3.2 million of post-combination compensation expense (approximately 0.1 million shares of common stock and $2.0 million in cash) is subject to continuous employment and will be recognized as other compensation expense over the required service period of up to 3 years. Such incremental compensation expense is reflected as an adjustment to the unaudited pro forma condensed combined statements of income (see Note 3g).

The following table summarizes the preliminary allocation of the purchase price to the tangible and identifiable intangible assets acquired and liabilities assumed based on their fair values on the Acquisition Date and the related estimated useful lives of the finite-lived intangible assets acquired:
 
 
(in thousands)
 
Preliminary estimated useful life
Cash
 
22,717

 
 
Current assets**
 
7,614

 
 
Non-current assets**
 
18,296

 
 
Current liabilities
 
(27,178
)
 
 
Non-current liabilities
 
(191
)
 
 
Deferred tax liability
 
(9,000
)
 
 
Finite-lived intangible assets:
 
 
 
 
Customer relationships - venues
 
37,300

 
8
Developed technology
 
28,100

 
5
Tradename
 
10,400

 
8
Customer relationships - users
 
1,000

 
2
Total finite-lived intangible assets
 
76,800

 
 
Cash paid by Ticketfly to option holders*
 
7,238

 
 
Goodwill
 
246,040

 
 
Total GAAP consideration
 
342,336

 
 
*Cash paid to Ticketfly optionholders of $7.2 million on behalf of Pandora and is part of the total GAAP,purchase price shown above.
**This amount does not include post-combination compensation expense of $3.2 million, as this is adjusted separately as part of the purchase price accounting shown above.

We believe the amount of goodwill resulting from the allocation of purchase consideration is primarily attributable to expected synergies from future growth and from strategic advantages provided in the ticketing industry. Goodwill is not expected to be deductible for tax purposes. In accordance with ASC 805, goodwill will not be amortized but instead will be tested for impairment at least annually and more frequently if certain indicators of impairment are present. If we determine that it is more likely than not that its fair value is less than its carrying amount, then the two-step goodwill impairment test is performed. The first step, identifying a potential impairment, compares the fair value of the reporting unit with its carrying amount. If the carrying amount exceeds its fair value, the second step would need to be performed; otherwise, no further step is required. The second step, measuring the impairment loss, compares the implied fair value of the goodwill with the carrying

7



amount of the goodwill. Any excess of the goodwill carrying amount over the fair value is recognized as an impairment loss, and the carrying value of goodwill is written down to fair value.

Any changes to the preliminary estimates of the fair value of the assets acquired and liabilities assumed will be recorded as adjustments to those assets and liabilities and residual amounts will be allocated to goodwill.

In connection with the acquisition, we granted approximately 0.5 million restricted stock units (“RSUs”) to Ticketfly employees, which were granted in the fourth quarter of 2015. For pro forma purposes, we valued these RSUs based on the closing price of $12.18 per share of our common stock on the first trading day following the Acquisition Date and assumed they were granted on January 1, 2014. These RSUs will be accounted for as stock-based compensation expense over the required service periods based on the grant date fair value. The incremental effect of this stock-based compensation expense is reflected as an adjustment to the unaudited pro forma condensed combined statements of income (see Note 3g).

3.
Pro Forma Adjustments

The pro forma adjustments are based on our preliminary estimates and assumptions that are subject to change. The pro forma adjustments included in the unaudited pro forma condensed combined financial information are as follows:

a) To record the following adjustments related to cash consideration paid:
 
 
Cash and cash equivalents
GAAP cash purchase price
 
$
(195,481
)
Cash payments for repayment of Ticketfly debt and other transaction-related costs
 
(24,643
)
Total adjustments to cash and cash equivalents
 
$
(220,124
)

b) To record the October 2015 balance sheet activity and the difference between the historical amounts of Ticketfly's assets and liabilities as of September 30, 2015 and the preliminary fair values of these assets and liabilities as of the acquisition date.
 
Accounts receivable
 
Prepaid and other current assets
 
Property, Plant & Equipment, net
 
 Other long-term assets
 
Accrued liabilities
 
Accounts payable
 
Other current liabilities
 
Accrued compensation
 
 
 
(in thousands)
 
 
Balance sheet adjustments
$
2,325

 
$
1,186

 
$
(175
)
 
$
(517
)
 
$
1,223

 
$
(324
)
 
$
4,404

 
(86
)

c) To record preliminary fair values of the intangible assets acquired in connection with the Ticketfly acquisition and the related amortization expense:
 
 
Estimated fair value
 
Estimated useful life in years
 
Nine months ended 9/30/15 amortization expense
 
Twelve months ended 12/31/14 amortization expense
 
 
(in thousands, except for estimated useful life)
Customer relationships - venues
 
37,300

 
8
 
3,497

 
4,663

Acquired technology
 
28,100

 
5
 
4,215

 
5,620

Tradename
 
10,400

 
8
 
975

 
1,300

Customer relationships - users
 
1,000

 
2
 
375

 
500

Total finite-lived intangible assets
 
76,800

 
 
 
9,062

 
12,083

Goodwill
 
246,040

 
 
 
 
 
 
Total
 
$
322,840

 
 
 
$
9,062

 
$
12,083


d) To accrue for an additional $4.2 million in acquisition costs incurred by Pandora and Ticketfly related to the merger.

8




e) To eliminate Ticketfly historical common stock, preferred stock and accumulated other comprehensive income.

f) To record the adjustments to additional paid-in capital and retained earnings to reflect the combined equity structure:
 
 
Additional paid-in capital
 
Accumulated deficit
 
 
(in thousands)
Ticketfly historical equity
 
$
(91,831
)
 
$
45,697

Adjustment for shares issued for stock consideration (see Note 2)
 
136,342

 

Fair value of stock options and restricted stock units assumed (see Note 2)
 
10,514

 

Direct acquisition costs due at closing (see Note 3d)
 

 
(4,230
)
To record adjustment to income tax benefit related to release of valuation allowance (see Note 3o)
 
 
 
9,000

Total adjustments
 
$
55,025

 
$
50,467


g) To record the effects of changes in compensation and stock-based compensation as a result of the acquisition related to the following:

1) Other post-combination compensation expense related to deferred cash consideration for certain key employees.
2) Increases in stock-based compensation expense related to new equity awards granted as part of the acquisition.
3) Increase in stock-based compensation expense related to replacement awards issued to continuing employees as part of the merger agreement.
 
 
For the year ended December 31, 2014
 
 
Cost of revenue
 
Product development
 
Sales and marketing
 
General and administrative
 
 
(in thousands)
Other compensation expense related to deferred cash consideration
 
$

 
$

 
$
172

 
$
1,156

Increase in stock-based compensation expense - new awards
 
27

 
222

 
363

 
113

Increase in stock-based compensation expense - replacement awards
 
149

 
1,220

 
1,993

 
623

Adjustments to compensation expense
 
$
176

 
$
1,442

 
$
2,528

 
$
1,892


 
 
For the nine months ended September 30, 2015
 
 
Cost of revenue
 
Product development
 
Sales and marketing
 
General and administrative
 
 
(in thousands)
Other compensation expense related to deferred cash consideration
 
$

 
$

 
$
129

 
$
867

Increase in stock-based compensation expense - new awards
 
21

 
170

 
278

 
87

Increase in stock-based compensation expense - replacement awards
 
82

 
669

 
1,092

 
341

Adjustments to compensation expense
 
$
103

 
$
839

 
$
1,499

 
$
1,295


h) To eliminate acquisition-related transaction costs of $1.8 million recorded by Pandora and Ticketfly in the historical condensed historical condensed statement of operations for the nine months ended September 30, 2015.

i) To record $2.3 million and $2.1 million of estimated sales tax expense for the year ended December 31, 2014 and the nine months ended September 30, 2015 based on our assumptions regarding potential exposure.

j) To remove Ticketfly’s historical goodwill and intangible assets of $2.1 million and $0.1 million from previous acquisitions.

9




k) To record the common stock issued for the stock consideration in connection with the acquisition.

l) To remove current portion of long-term debt and long-term debt of $0.1 million and $19.3 million to reflect repayment of debt as part of the merger agreement.

m) To remove interest expense of $0.4 million and $1.3 million for the year ended December 31, 2014 and the nine months ended September 30, 2015 related to the repayment of debt as part of the merger agreement.

n) To record $7.3 million in estimated accrued sales tax as of September 30, 2015 based on our assumptions regarding potential exposure.

o) To record $9 million in income tax benefit adjustments related to Pandora's release of a portion of its valuation allowance resulting from the acquisition of Ticketfly.


10