Filed by Sirius Satellite Radio Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and deemed filed
pursuant to Rule 14a-12 under the
Securities Exchange Act of 1934
Subject Company: XM Satellite Radio Holdings Inc.
Commission File No.: 0-27441
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of SIRIUS and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2006, and Quarterly Reports on Form
10-Q for the quarters ended March 31, 2007 and June 30, 2007, which are filed with the Securities
and Exchange Commission (the SEC) and available at the SECs Internet site (http://www.sec.gov).
The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any
intention or obligation to update any forward looking statements as a result of developments
occurring after the date of this communication.
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving
SIRIUS and XM. In connection with the proposed transaction, SIRIUS has filed with the SEC a
Registration Statement on Form S-4 containing a preliminary Joint Proxy Statement/Prospectus and
each of SIRIUS and XM plans to file with the SEC other documents regarding the proposed
transaction. The definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of
SIRIUS and XM. INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE PRELIMINARY
JOINT
PROXY STATEMENT/PROSPECTUS AND THE DEFINITIVE JOINT PROXY STATEMENT/PROSPECTUS WHEN IT BECOMES
AVAILABLE, AS WELL AS OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN THEY
BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.
Investors and security holders can obtain free copies of the Registration Statement and the
Joint Proxy Statement/Prospectus and other documents filed with the SEC by SIRIUS and XM through
the web site maintained by the SEC at www.sec.gov. Free copies of the Registration Statement and
the Joint Proxy Statement/Prospectus and other documents filed with the SEC can also be obtained by
directing a request to Sirius Satellite Radio Inc., 1221 Avenue of the Americas, 36th
Floor, New York, NY 10020, Attention: Investor Relations or by directing a request to XM Satellite
Radio Holdings Inc., 1500 Eckington Place, N.E. Washington, DC 20002, Attention: Investor
Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding SIRIUS directors and executive officers is available in its Annual Report on
Form 10-K for the year ended December 31, 2006, which was filed with the SEC on March 1, 2007, and
its proxy statement for its 2007 annual meeting of stockholders, which was filed with the SEC on
April 23, 2007, and information regarding XMs directors and executive officers is available in
XMs Annual Report on Form 10-K, for the year ended December 31, 2006, which was filed with the SEC
on March 1, 2007 and its proxy statement for its 2007 annual meeting of stockholders, which was
filed with the SEC on April 17, 2007. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, is contained in the preliminary Joint Proxy Statement/Prospectus filed with the SEC.
***
SIRIUS website, which is available at www.SIRIUSmerger.com and has information about SIRIUS
proposed merger, has been updated. The updates include the information being filed herewith.
In addition, the In the News page of the website also contains links to the following
third-party articles:
Karmazin Swings Back at NAB
By Mark Robichaux Broadcasting & Cable, 8/13/2007 8:35:00 AM
FCC Chairman Kevin Martin captured broadcasters attention last week saying that he was
pleased that satellite radio companies Sirius and XM had agreed to offer their programming a la
carteif the merger is approved.
But he conceded that theres still a high hurdle for the deal: the FCCs previous conclusion that
two satellite licenses should not be held by one company.
Martin says the FCC is shooting for a late-third-quarter decision on the merger abiding by its
self-imposed 180-day shot clock, but made no guarantees of that timetable.
Meanwhile, the National Association of Broadcasters, which flies a banner at its headquarters that
reads, You do the math: XM + Sirius = Monopoly, reignited its attack on the a la carte proposal,
saying it would certainly lead to higher prices and up-sells. NAB says the government would be
bailing out the business for overpaying for programming.
Sirius and XM fired back, claiming broadcasters were trying once again to protect their turf from
competition.
Deal approval hinges partly on whether regulators believe the space XM and Sirius are currently
competing in is satellite radio, or whether they are part of a larger national audio market that
includes terrestrial radio, cable radio, music downloads to MP3 players.
Mel Karmazin took time with B&C Editor Mark Robichaux to fire back at the NAB, explain the merits
of the merger and talk about Sirius video plans.
Why is the NAB so ferociously against this?
I think that the fact that they are so against it really demonstrates that were competitive to
them. Their argument that this is a duopoly on a way to a monopoly is just bogus. We do compete
with terrestrial radio.
Sirius Satellite Radio acknowledged in 1998 that we compete with terrestrial radio. Most of the
public companies in the NAB say in their annual filing that they compete with satellite radio.
So, for them to say to the government that they compete with satellite radio and have the head of
the NAB say we dont compete with them because its a duopoly? The reality is they know what
theyve been saying is not true.
Think about it: Youre driving in your car, you push a button, you can listen to an AM station, you
can listen to an FM station, you can listen to the satellite radio, you can listen to your iPod,
you can get some content on your cell phone. How can those things not be competitive?
What the NAB is doing is trying to demonstrate that they dont want satellite radio to be a better
competitor than we are today. We are going to offer lower prices and more choice for the consumer.
Well, the NAB doesnt want us to offer lower prices.
Right now we compete with free radio at $12.95. We want to be able to offer discounted prices, so
we have an a la carte proposal thats at 46% less than the $12.95. Well, they
dont want that because the odds are more people will subscribe and if more people subscribe
theyre going to have more competition for their AM/FM radio stations.
I believe the merger should happen, I believe it will happen and I am hopeful that well be able to
close by the end of this year.
The a la carte plan sounds good for consumers the way you explain it, but thats not the way the
NAB and others see it.
Weve made it clear: nobody will pay more than $12.95. So assuming you take your packages and you
build a model, your own choices that youre going to have, no one will pay more than $12.95.
So this isnt a game. Were not trying to discourage a la carte. We believe that, along with our
basic service, which is $12.95, were going to offer a number of other packages, including
family-friendly packages as well as a la carte. So its not about up-selling.
We want to have lower prices because we compete with free. Look at that stupid flag hanging from
the NAB headquarters about our merger, you know? I mean thats who we are competing with. And we
cant do it. Our companies have lost billions of dollars since [their] inception, and its the
efficiencies of the merger that have enabled us to lower the cost because the efficiencies of the
merger are in the hundreds of millions of dollars a year. And, we said early that were willing to
pass along some of the synergies that we get out of the merger to the consumer in the form of lower
prices.
On the subject of a new radio, its not unusual, whether or not it be with digital television,
whether or not it be with HD radio, that you need a new receiver. What weve said is that were
going to rush these receivers out because it helps our business model to have a la carte services
out there. And the radios will not cost more than they cost today.
How do you make money with a la carte?
Average Revenue Per User, or ARPU, would probably go down because people will take a cheaper
package. The hope is and the belief is that therell be more subscribers so that the revenue will
come up. About 3.4% of the audience is currently listening to satellite radio. So, by having lower
prices we would generate more subscribers.
How soon would you roll out a la carte?
As soon as we can. We are highly incentivized to do it. The biggest time of the year is the holiday
season, and if we received our approval by the end of the year, that we would have a la carte
radios in stores before Christmas [2008].
How long will you hold prices where they are?
My hope is forever. More people bought plasma screen TV sets when the prices came down, not when
the prices went up. And from our point of view, more people will buy satellite radio at lower
prices.
Whats the plan for video in the car?
Theyre going to start to be rolling out this summer. Weve done deals with Disney, Nickelodeon and
Cartoon Network. Chrysler is going to have minivans on sale in the late summer. The kids will get
in the car and theyll be in the backseat and instead of popping in a DVD player youll be able to
watch live television. So I dont know how big that business will ever get. Its a bandwidth issue
for us. We are using up some of our bandwidth to provide video there. In the backseat of a car on a
small screen its terrific.
Orbitcast Interview with Mel Karmazin
Thursday, August 16, 2007 at 8:08 AM
Mel Karmazin, the present CEO of Sirius Satellite Radio and slated to become the CEO of a merged
Sirius-XM, if approved by regulators agreed to an interview with Orbitcast to discuss the pending
satellite radio merger.
Knowing that Orbitcast readers include subscribers, investors and industry watchers alike, Karmazin
went into great detail about the state of competition, the proposed a la carte pricing, and the
overall prospects of the merger.
More choices, better pricing. This has been the mantra throughout the merger process. What would
prevent you from raising prices after the merger is approved?
Heres how we came up with that. When I had the Board meeting to discuss what we had to accomplish
to get the merger approved, number one we had to demonstrate that it was not anti-competitive. And
we believe clearly that satellite radio competes with all kinds of other audio entertainment
devices, especially terrestrial radio. The fact that the NAB has been so aggressive in this and
thank goodness for them has really proved our point. That we do compete with them.
The other aspect that wed have to deal with is that it would have to be in the public interest. In
transferring the licenses, the FCC uses the standard of is it in the public interest? while the
Justice Department is much more focused on anti-competitive and the efficiencies of the merger. The
FCC looks at the same things, plus public interest.
Our sense is that we would offer the consumer some simply clear benefits: lower prices and more
choice. And obviously lower prices and more choice constitutes what we think is in the publics
best interest.
On the question about how long we would keep the prices there, and about raising prices. I think
its very simple right now we compete with free radio, and we charge $12.95. Thanks to the
efficiencies of the merger, which we believe they are very substantial hundreds of millions of
dollars a year on the short-term and that has nothing to do with what might be done long-term
with satellites and things like that. We are then able to take some of those efficiencies from the
merger and pass it on to the consumer in lower prices.
We only have 3.4% of the radio listening audience, according to Arbitron. Its unlike the cable
companies, and the satellite TV companies, which are both very well established. Their interest is
in growing ARPU because theyre not adding subscribers. We think theres an opportunity for us to
add a substantial number of subscribers if our price point came down thanks to the efficiencies.
The a la carte packages starts at $6.99, which is a 46% reduction in our current price. So in short
my hope is that we can keep the prices there forever. Again, the check and balances for is that we
compete with free. Obviously were more apt to get a subscriber for $6.99 than we are for $12.95.
But doesnt satellite radio offer something that terrestrial doesnt? If satellite radio is the
aggregation of niches and terrestrial caters to an advertiser driven audience isnt there the
potential for satellite to control a niche-driven audience as a result?
What city are you in?
New York City.
Ok, so you take all of the radio stations that means around 125 radio stations in New York City -
and some of them are niche radio stations and some of them are broad appeal. You get into your car
and put on satellite radio, or you put on your AM station, or you put on your FM station. Were not
comparing ourselves to any given station. We have 65 commercial-free music channels, and there are
at least 65 music channels on terrestrial radio. And a consumer has a choice they can pay for
radio by listening to the commercials. You listen to LTW, the way you pay for that is by listening
to the commercials. Or you can say Id rather not pay for it that way, Id rather pay 43-cents a
day by subscribing to satellite radio and not having to hear the commercials. So I dont know what
the government has in their desire to have us firm up something about the lower prices, but because
I believe in the lower prices, Id be willing to hear what they have to say.
Let me make this analogy. Look what happened to Plasma televisions. When the prices came down, more
and more people bought them. Theres an opportunity for us. We have about 7 million subscribers at
Sirius and XM has some 8 million, and between the two companies theres 15 million subscribers. But
theres 300 million people in the United States. Theres 109 million homes. So we really have not
penetrated at this point, and I think the way most people believe that among the ways we can have
greater penetration is by offering lower prices. Thats just economics right?
The NAB has said that terrestrial radio cannot compete on a nationwide basis. That they compete
one-way against satellite. Whats your thoughts on that definition of competition?
My understanding is Rush Limbaugh is available on a national basis. And Sean Hannity has 550
stations that hes available on a national basis. Those are owned by Clear Channel and Clear
Channel still has over a 1,000 radio stations. There are over 12,000 radio stations [nationwide].
Theres no limit to the number of radio stations that one company can own on a national basis. Is
hard to believe that argument that theyre saying. When you aggregate the nation, youre basically
dealing with people listening in every single market. So in every single market were competing
with terrestrial radio.
If there argument is the relevancy of the national platform, I think what were talking about is
actually: advertising. And the radio industry has $21 billion dollars worth of advertising revenue.
If you total up the total of XMs and Sirius advertising revenue, you get to a number that is
probably under $80 million. Last year I think it might have been $60 million dollars.
Most people think that most radio is local but the relevant argument is on a national platform.
How much national advertising do those companies have? Lets compare $80 million with $21 billion.
(laughs) So what are they worried about?
And if they are worried, thats called competition. You know, theyve gotten their spectrum for
free. We bought our spectrum. The fact that they are going to have a better competitor... well,
hurray for the consumer. Thats why the NAB argument is very transparent, and you can see it. They
want us to have higher prices. If, in fact, the merger would result in higher prices, the NAB would
love it. Because then we would become more expensive, and therefore we would get less subscribers.
And thats what they want.
Theyve made probably about 15 or 20 arguments about why the deal shouldnt be put through. Theyve
said something about the fact that weve had an issue with FM modulators and repeaters. Weve said
thats an enforcement issue, and will be dealt with the FCC in the proper place. But if they
prevailed in that argument, that means there would never be a transaction in terrestrial radio or
television, because every broadcaster has had some issues whether it be payola at Clear Channel,
whether it be childrens programming at Univision (they paid a $24 million fine before their
transaction was approved). Clear Channel has been found guilty of indecency violations as well as
payola. Entercom has as well.
Theyve made a tremendous amount of arguments without, in my opinion, considering what the
implications are for them.
Whats your take on the 82 member of Congress who have voiced opposition to the merger?
I hate the idea. It strikes me that those members of Congress should be interested in the benefits
of their voters, their constituencies, which would mean more choice, better prices. You have to
appreciate the fact that all these Congressmen and Senators go back home, and deal with their local
radio stations when theyre in the community. Obviously local radio is very important to these
Congressmen particularly. They do interviews there. They have relationships with them. And
obviously the NAB is a very powerful lobbying organization.
Relatively speaking its a small percentage of The Hill, but I hate the fact that that many
Congressmen have signed on for it. It just shows to me the influence of the NAB.
Youre a seasoned professional when it comes to doing big deals. Would you have done this deal if
you werent sure you could get it through regulators?
(laughs) Of course not. Not only would I not have, but our boards would not have. And XM would not
have. Before we did it, we had both anti-trust and FCC lawyers come in and tell us what the issues
were. And at the end of the day, we concluded and though its obviously never a sure thing, you
have to go through a process but we wouldnt have announced it if in fact we didnt believe we
would get it through. And almost proof of it is that XM did exactly the same thing. Were not
represented by the same lawyers, and they had their own expert anti-trust
lawyers and their expert FCC lawyers go through the same process and they concluded that the deal
could go through. So theres Latham & Watkins whos representing XM, and Wiley Rein is representing
us [Sirius] at the FCC. Jones Day is representing XM on antitrust, and Simpson Thatcher is
representing us on antitrust. And those lawfirms said that and now you cant speak for politics
because politics you cant predict, and Im not underestimating the politics of it but we believe
that the deal should be put through.
Many current subscribers of both Sirius and XM fear this merger will result in a loss of their
favorite channels or favorite talkshow hosts. How can you alleviate the concerns of current
subscribers from a programming perspective?
Ok. I think the biggest thing we have going for us is our subscribers. And by the way, we have not
really wanted to even disrupt the experience, so we have not even been on the air asking people to
write their Congressman. Because we really didnt want to burden anybody in our process. Our
customer satisfaction is extraordinarily high at Sirius, and the last thing were going to do is to
do anything stupid. And that is to compromise the experience of listening to satellite radio. The
proof is that its just too easy to cancel.
The argument for us is #1 why would we want to do it. The financial efficiencies of the merger are
so substantial that its not like were going to have any debt as a result of it. Were not
borrowing any money to make this transaction happen. Its a stock for stock exchange. So that the
company doesnt have any incentive but to enhance the program offering. Theres nobody that would
begin to think that after we accomplish the merger, why would we be better off screwing up the
programming that we have? As compared to taking the money and investing it into enhancing the
program.
I dont even get the argument.
I remember getting the argument in some other deals I did way back when about whether I would be
able to keep Howard Stern and Don Imus since we had such large amounts of debt when we were going
private. But in this [Sirius and XM] transaction there really is no additional cost were
incurring. All were incurring is efficiencies from the merger, and therefore we would have more
resources to invest in programming.
Ok, final question: whats your favorite channel on Sirius?
I spend a whole bunch of time on CNBC (laughs). Its just what I do when Im in the car. Most of
the time Im going through listening to all of our channels and giving Scott Greenstein who is
our president of programming my opinions of it. But probably if you were to have a meter on which
one I spend the most amount of time listening to, it probably would be CNBC.
Well you just agreed to do a commercial for them.
Right and I agreed to do a commercial for them because they asked. I did the Neil Cavuto thing, and
he thought I got for paid for it, and I saw something about it on some of the message boards that
indicated that we got paid. But you know, there was no money that transferred hands. They
asked me if Id do them a favor, and Im a fan of the channel on Sirius, and I thought it would
sound really good hearing me on XM as well (laughs). So I agreed to do it.
Well, I think they did you guys a favor by putting the Sirius logo was all over it.
Well, when youre a new company like ours, and were a relatively new company, getting your brand
out there as much as you can is important. And I think they did a good job.
In addition, the Merger Resources page of the website also contains a link to the following
information included on the website:
DOCKET FILE COPY ORIGINAL
(CLEARY GOTTLIEB STEEN & HAMILTON LLP LETTERHEAD)
FILED/ACCEPTED
AUG 3 2007
Federal Communications Commission
Office of the Secretary
Writers Direct Dial: (202) 974-1920
E-Mail: gcary@cgsh.com
August 3,
2007
Commissions Secretary
Office of the Secretary
Federal Communications Commission
236 Massachusetts Avenue, NE, Suite 110
Washington, D.C. 20002
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Re:
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MB Docket No. 7-57; Toyota Supplemental Comments on Satellite Radio Merger |
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Dear Commissioners:
It has come to the attention of our client, Toyota Motor Sales, U.S.A., Inc. (Toyota), that
the National Association of Broadcasters (NAB) filed a letter with the Commission, dated July
25, 2007, that quotes from Toyotas comments filed with the Commission and dated July 9, 2007. (See
footnote 2 in the NAB letter.) NAB cites Toyotas comment for the proposition that Toyota
expresses doubts whether the merger is a good idea.
Toyota
wishes to clarify any confusion that may result from the NABs mischaracterization of
our comments. In its July 9, 2007 filing, Toyota stated: with a finite bandwidth for both XM and
Sirius, it may be difficult for a combined entity to deliver more content while maintaining or even
improving audio quality. By this comment, Toyota intended to reiterate that satellite radio
bandwidth continues to limit audio quality. This is a concern
Commissions Secretary
August 3, 2007
Page 2
irrespective of the number of satellite radio providers and was not intended to suggest that
the problem would be worse with a single provider should the merger be approved. Toyotas comment
should not be read to suggest that this concern raises any doubts for Toyota as to whether the
merger is a good idea.
Sincerely,
/s/ George S. Cary
George S. Cary
Michael R. Lazerwitz