Filed by Sirius Satellite Radio Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and deemed filed
pursuant to Rule 14a-12 under the
Securities Exchange Act of 1934
Subject Company: XM Satellite Radio Holdings Inc.
Commission File No.: 0-27441
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of SIRIUS and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2006, and Quarterly Reports on Form
10-Q for the quarter ended March 31, 2007, which are filed with the Securities and Exchange
Commission (the SEC) and available at the SECs Internet site (http://www.sec.gov). The
information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any
intention or obligation to update any forward looking statements as a result of developments
occurring after the date of this communication.
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving
SIRIUS and XM. In connection with the proposed transaction, SIRIUS plans to file with the SEC a
Registration Statement on Form S-4 containing a Joint Proxy Statement/Prospectus and each of SIRIUS
and XM plans to file with the SEC other documents regarding the proposed transaction. The
definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of SIRIUS and XM.
INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE JOINT PROXY
STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN
THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED
TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration
Statement and the Joint Proxy Statement/Prospectus (when available) and other documents filed with
the SEC by SIRIUS and XM through the web site maintained by the SEC at www.sec.gov. Free copies of
the Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other
documents filed with the SEC can also be obtained by directing a request to Sirius Satellite Radio
Inc., 1221 Avenue of the Americas, 36th Floor, New York, NY 10020, Attention: Investor
Relations or by directing a request to XM Satellite Radio Holdings Inc., 1500 Eckington Place, N.E.
Washington, DC 20002, Attention: Investor Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding SIRIUS directors and executive officers is available in its Annual Report on
Form 10-K for the year ended December 31, 2006, which was filed with the SEC on March 1, 2007, and
its proxy statement for its 2007 annual meeting of stockholders, which was filed with the SEC on
April 23, 2007, and information regarding XMs directors and executive officers is available in
XMs Annual Report on Form 10-K, for the year ended December 31, 2006, which was filed with the SEC
on March 1, 2007 and its proxy statement for its 2007 annual meeting of stockholders, which was
filed with the SEC on April 17, 2007. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, will be contained in the Joint Proxy Statement/Prospectus and other relevant materials
to be filed with the SEC when they become available.
***
The following is a transcript of a speech delivered by Mel Karmazin, Chief Executive Officer
of SIRIUS, at the National Press Club in Washington, DC on July 23, 2007. A video file of the
speech has been linked from SIRIUS website at www.SIRIUSmerger.com.
MEL
KARMAZIN: Thank you very much.
So first of all, thank you very much. There are a couple of things I feel a responsibility to
get the record straight on. I did not hire Howard Stern. Howard Stern was at SIRIUS before I got
here. And as a matter of fact, it was SIRIUS decision to hire Howard Stern that made me believe
how serious they were and I joined probably, you know, as a result of that.
I really would like to thank you all for being here. And thank you, Jerry, for the
opportunity that youre giving me. Id also like to acknowledge, because I see him looking at me,
former chairman of the FCC, Jim Quello, whos in the room, as well as Senator Laxalt, who is in the
room. And thank you both for joining us today.
Im also, you know, delighted to be here with Gary Parsons, chairman of XM Radio. And thanks
to members of the National Press Club for giving me the invitation to speak to you today.
I know there has been a great tradition in using this prestigious platform to speak on
important matters. And we have some important matters that we are undertaking today. And we have
a groundbreaking announcement that we can think of no better place to make than here at the
National Press Club.
In keeping with my long service in radio, Id like to give you the headline right on the top:
We plan to use the synergies of this merger to bring a la carte programming to satellite radio
to give consumers the power to choose satellite radio packages, channel by channel, to suit their
tastes and their budgets. This is the first time that anyone in subscription entertainment has
ever offered a la carte programming. Gary and I are excited to bring this unprecedented benefit to
American consumers. We said, when we announced our merger, that we would provide more choices and
lower prices than ever before, and thats what were going to do.
After the merger, heres how they will work: SIRIUS and XM will each offer an a la carte
package. A la carte number one: For $6.99 per month thats 46 percent lower than the only
package that exists today. So the idea of lower prices is clearly presented here when were
committed to offer a package at $6.99 as compared to the 12.95 (dollars) today. Consumers will
choose the 50 channels they want from a universe of more than 100 music, sports, news, talk and
entertainment channels. Listeners will also have the option of purchasing additional channels for
as little as 25 cents each, but no one no one who selects this package will pay more than the
$12.95 that they pay today.
We will offer also a second a la carte package, a la carte two, at $14.99 featuring the best
of both services. Consumers subscribing to this package will choose from 100 channels from a large
pool, including the premium channels on one service, plus the best programming from the other
service. To get this program from both companies today you would have to pay $25.90 for the two
subscriptions and pay for two radios. So consumers will once again see a major price reduction.
We also plan to offer six other packages of programming, including two new family-friendly
packages, and Ill describe these a little bit later. Anyone choosing one of the family-friendly
packages will be able to block the adult-themed programming and for the first time, receive a price
credit. So people who felt that they did not want to subsidize content that they didnt want
coming into their home or in their car will no longer have to be subsidizing that content, and we
will give not just block it but we will also block and credit.
Why do this? The answer is simple: Not only is it good for consumers, we believe it will be
good for business as well. This is good for our shareholders as well as good for the consumers.
We need to build the subscription business base of satellite radio to strengthen our business and
better leverage our high fixed costs. We are confident that lower price points, more programming
choices and these a al carte offerings will help us do just that because these are what consumers
want, and we cant wait to bring these new products to market.
Before I talk more about the future, Id like to take you on a short tour of our recent past
in audio entertainment. As was previously mentioned, I have been in the radio business my entire
professional life, since I started selling radio advertising in 1967. The pace of change in the
industry was much slower then compared with today, but there was a lot of excitement in the 1960s
over 8-track tape players, seen then as a breakthrough in mobile portable recorded music players.
Over the past 40 years, Ive either been part of or observed firsthand the evolution of audio
entertainment first at WCBS in New York; followed by Metromedia where I worked for John Kluge;
then Infinity; later at CBS and Viacom; and now at Sirius and I can say without a doubt that we
are living in a truly unique time. History is likely to record this period as the revolutionary
age in audio entertainment, a time when the only thing certain was rapid change. One thing is
clear: With all of the audio choices available today, 2007 is a great year to be a consumer.
For those of us in the business of delivering audio entertainment, it is also a very exciting
time full of challenge and opportunity. Just to think about this for a moment, many of the
devices and technologies we hear so much about today iPods and mp3 players, HD radio, the
Internet, entertainment delivered on cell phones and more did not even exist 10 short years ago
when Sirius and XM first received their licenses. Moreover, rarely does a day go by without an
announcement about new devices or technologies that promise more power, higher quality, greater
versatility and improved accessibility. The iPhone is the most prominent device of late, but
others like Slacker a wireless Internet portable music player could prove in time to be
significant in gaining share of the listening audience.
To put this in perspective, about 10 years ago advances in computer technology and the
Internet began to fundamentally change the way we work, communicate, learn, shop, and more.
Remember life before e-mail and Google? While the changes in audio entertainment do not pervade
every aspect of our lives, like the Internet-drive changes, I think it is fair to say that there
are parallels both in the pace of change and the ways in which innovation and new technology are
transforming business and consumer behavior in the audio entertainment business.
As I mentioned earlier, all of this change has been great for consumers as these new sources
of entertainment compete for a share of ear time and have become deeply rooted in our lives.
Today, 116 million Americans enjoy iPods and mp3 players. With most new cars now including
built-in jacks, these devices will increasingly be fixtures in automobiles. There are 72 million
people who are listening to Internet radio each month, a number likely to grow as new wireless
players make Internet-delivered content accessible on the go. There are 23.5 million phones that
are equipped with music players, a number likely to rise rapidly, spurred by the iPhone and the
competitors that will develop to them. Fourteen million people subscribe to satellite radio, a
number we hope to grow significantly as a result of our merger, and there is every reason to
believe that these and other technologies and services will continue to attract even more consumers
in the years ahead.
It is important to note that all of these choices and competition also bring important
benefits to consumers, programmers, and society as a whole. Programmers today have multiple
outlets in which they can distribute their content and potentially earn additional revenue streams.
The explosion in delivery modes and channels enriches the diversity of our nation, providing
opportunities for programmers and listeners alike to produce and enjoy niche entertainment, news
and information not available when I entered the radio business.
One of the things Im most proud of is our contribution to diversification of programming,
including programs that attract strong minority, religious and rural audience, among others. And
after our merger, we believe that we can deliver even more. We also have redundancy in our
national
emergency systems so that in times of need, people can tune to satellite radio or terrestrial radio
to get the information they need. And of course, consumers have more power than ever before to
mix the music, the entertainment they want to hear, choose the genre of programs they want and stay
connected wherever they want to listen.
Yet with all this change and competition, one fact has remained pretty much the same:
Terrestrial radio is still the 800-pound gorilla in the audio entertainment market with 230 million
weekly listeners and radios capable of receiving their broadcasts in virtually home and automobile
in America. By contrast, Sirius has 300 channels and we account for just 3.4 percent of the
national radio audience as measured by Arbitron the two companies combined, the total audience
is 3.4 percent.
Still, were proud of what weve accomplished: Weve invested in our infrastructures to
support a growing business; we have secured diverse and premium content needed to attract
listeners; our radios are in millions of automobiles and homes across the nation; and the financial
performance of both companies is improving. But we are always looking for ways that we can even do
better, to make satellite radio attractive to more listeners and be a stronger competitor in the
market. And we believe strongly that our merger makes sense not only for our shareholders but also
for current and future subscribers.
As many of you here know, there are two critical tests that our merger must pass to gain the
necessary approvals. First we must demonstrate that our merger is not anti-competitive; and
secondarily, or equally important, we need to persuade regulators that our merger is in the public
interest.
Lets take them one at a time beginning with the issue of whether the merger would have an
adverse impact on competition. Its hard to imagine how the merger of two companies with a
combined 3.4 percent of the nationwide audience could harm competition. The market I describe
today is brimming with competition and will remain robust after our merger.
Some argue that a merged company would have incentives to raise prices, but that argument also
falls flat given that our largest and most potent competitor is terrestrial radio and thats for
free. With our small market share, the way we must grow our revenues is by increasing our
subscriber base, and it simply defies logic that we can do that by increasing the price
differential between our subscription service and the free service of our most potent competitor.
Today with our announcement that prices are going down, not up, after the merger, we should finally
put this false argument to rest once and for all.
Our adversaries in the broadcast industry have a different view of our merger. They claim
satellite radio is a separate market and that satellite and AM/FM are not competitors. But the
question all of you should ask is this. Do you believe what the NAB and other broadcasters say
about competition when their agenda is to block a merger and limit competition with their own
AM/FM stations? Or do you believe what they say about competition in their own radio consolidation
filings before the FCC and in the companys Disclosures filing with the SEC?
The fact is that the positions taken by broadcasters are not just in conflict with us, they
are in conflict with themselves. While they tell the FCC to stop our merger because satellite
radio is a distinct market, their public filings and statements elsewhere tell a different story.
For example, Clear
Channel Communications filed against our merger at the FCC, yet in a recent SEC filing they could
not have been clearer that satellite radio is a prime competitor. And heres what they wrote.
Clear Channel said, Our broadcasting business faced increased competition from new broadcast
technologies such as broadband, wireless and satellite radio, and new consumer products such as
portable, digital audio players.
Similarly, prior to telling Congress and the FCC that satellite is a distinct market, David
Rehr of the NAB boldly proclaimed at the NAB show last fall in 2006, We have satellite an Internet
radio, and barely a day goes by without the introduction of a new competing device or service. But
we have news for our competitors, we will beat you as we have beaten those change agents in the
past.
These examples where broadcasters explicitly state that satellite and terrestrial radio
compete are far from unique. Filings by CDS, Spanish Broadcasting Systems, Disney, EnterVision,
Entercom, Univision, Emmis, Beasley and Westwood One, to name a few, described the market and
competition in very similar terms. So when the broadcasters telling the FCC one thing about our
merger and making contradictory statements elsewhere, the picture becomes very clear.
The NAB and its allies do not oppose the merger of XM and Sirius because it will diminish
competition overall, they oppose it in order to limit their competition.
Indeed, this is the very same position the NAB has taken repeatedly over the years in
1990, in 1992, in 1994, in 1995 and in 1997 when it tried to block or stop satellite radio from
competing with terrestrial radio.
So let me return now to the consumer benefits of our merger and how this merger is in the
public interest. From the day we announced our merger on February the 19th, we said that the
combination of the two companies would lead to more choices and lower prices for consumers and that
no one would pay more for the services they have today. We based these promises on our belief that
the merger would create significant efficiencies providing both the resources and the flexibility
needed to offer more programming choices and more price points for consumers.
Many independent analysts have written that the merger will produce considerable
merger-specific savings. They have said that near-term savings are estimated in the hundreds of
millions of dollars per year, while the long-term cost savings are estimated to be in the billions
of dollars.
Sirius and XM has commissioned our own independent company to do an analysis and the results
of that study also found that the efficiencies from the merger will be in the hundreds of millions
of dollars annually. We expect that the merger will allow the combined company to eliminate
duplicate expenses, achieve economies of scale, and identify other cost and revenue synergies that
could only exist within the merged company. More specifically, we expect synergies and savings in
areas of programming and content, retail product development, satellite operations, broadcast
operations. I believe there is not one line on our P&L where we will not achieve cost savings.
Now Id like to tell you more about how were going to use these merger efficiencies to
increase the choice and lower prices for consumers. The program options that we announce today
will put unprecedented power in the hands of
consumers to choose what they want to hear and what they want to pay for. They demonstrate plainly
and persuasively that this merger is in the public interest. You may know that the NAB told the
FCC in the filings that they made two weeks ago, that it was clear that the merger wouldnt result
in a la carte programming. Well, Ive already told you that were going to do exactly that.
Clearly the NAB got it wrong again. In addition to our two a la carte packages, earlier I
indicated that we will make six other programming options available to consumers, packages that
will work with existing radios. We will offer fixed, best-of-both bundles featuring all of the
programs from either service and the most popular features from the other. The monthly cost for
this service will be $16.99, 34 percent lower than the $25.90 that consumers have to pay today.
We will also offer a family friendly package of each service at $11.95 a month. That excludes
all the adult-themed programming from the current channel offerings and reflects a price credit
from the $12.95 package.
In addition to this lower-priced family friendly tier, we will also offer a family friendly
best of both package that adds select channels from the other service for $14.99, reflecting a
credit as well. And we will offer two new fixed packages below the only price point that exists
today at $12.95 and one will be mostly music, and the other will be mostly news, sports and talk.
Both of these will cost $9.99 a month.
Finally, consumers can continue to choose their existing Everything Sirius and XM Everything
at the current $12.95 programming like they do today.
Our aim is to have all of these packages, including the a la carte selections, available
beginning within the first year of approval of our merger. This is a major priority for us and we
will work to bring these packages into the market just as quickly as we can. For the a la carte
packages, consumers will need new radios with the functionality to handle channel by channel
selections. Were going to develop and market those radios and those radios will be priced at the
same price as our other radios. We are also going to have to change our billing systems, as well
as our operating systems. Consumers who choose these packages will make their channel by channel
selections through a web interface. Once again, with the exception of the two a la carte offers,
the rest of these plans will work with existing radios.
So let me close now by giving you the bottom line as we see it. The merger should be approved
because the audio entertainment market is as competitive as it has ever been and it will remain so
after the merger. Plus, the combination of XM and Sirius is in the public interest because it will
result in unprecedented new choices and lower prices, specifically listeners will be able to choose
among eight different programming packages verse only one choice today. And with the a la carte
options, they will have for the first time the ability to select channels and choose price points
that are right for them. No consumer will pay more for what they get today, and the new packages
will give the consumers the opportunity to pay less. Consumers who only want music or news or talk
and information or family friendly programming will be able to choose packages that provide them
the types of channels they want. No radio will be obsolete thats in the market today.
So we are especially excited about being able to bring a la carte programming to the American
people for the first time, we are confident that giving consumers the ability to customize their
own plans will be a win-win, a move that benefits subscribers and our business at the same time.
We are also pleased that our views on the merger are shared by thousands and thousands of
subscribers and a wide range of impressive organizations and businesses and experts who filed in
support of the merger.
The audio entertainment revolution already has resulted in intense competition, unprecedented
choices for consumers, and valuable benefits for musicians and many other programmers. We want to
do our part to continue to drive innovation, choice, diversity, and all the other benefits that
flow from intense competition. And with our merger, we will.
Thank you very much.
(Applause.)
JERRY ZREMSKI, Moderator: We now have lots of questions about the proposed merger starting with this: do
you think youve now done enough to get this merger through the FCC and the DOJ?
MR. KARMAZIN: Well, we believe that the merger should be approved for the two reasons that I
mentioned earlier. You know, I dont think it has anything to do with whether, you know, we had
done enough. We believe that the audio entertainment market is very competitive. Clearly this
merger will not be anti-competitive, so theres no reason from an anti-trust point of view that the
merger shouldnt be approved. From a point of view of being in the public interest, we believe
that we have outlined what our plans are to offer lower prices and more choices. We think the
public interest is served when the consumer gets lower prices and more choices. You know, we
certainly want to get this merger approved. There is substantial benefits for our shareholders in
the billions of dollars of value, and we look forward to working with the regulators to see if
theres any concerns that they have regarding this merger being approved.
MR. ZREMSKI: If this merger is not successful, what do you think will happen to the current
model of satellite programming?
MR. KARMAZIN: Yeah, I think that Ive said in the past and I know that Gary Parsons has said
it, that you know, both companies will survive. You know, we believe that there is intense
competition, we believe that if in fact we can merge and have the benefits of the efficiencies, we
can be a better competitor. But I believe both companies will continue to you know, compete in a
robust market. MR. ZREMSKI: What would the merger mean for current subscribers?
MR. KARMAZIN: Well again, I think the current subscribers and the future subscribers are in
the same position. Certainly no radio is obsolete, theyre going to continue to get the
programming that they have been getting, not have to pay a price increase, so you know, its a
win-win for the existing subscribers because theyll have the opportunity if they wanted to receive
some of our contents so as an example, if a XM subscriber wanted the ability to get NASCAR and the
NFL, thats something that we would hope that we might be able to deliver to them on their same
receiver.
MR. ZREMSKI: Why is a la carte such an important offering for consumers?
MR. KARMAZIN: We think a la carte is a pure choice for consumers. So if you agree with me,
that giving consumers more choice and lower prices is a
benefit and in the public interest, then giving consumers perfect choice by having a la carte is a
is part of that process. So if theres somebody that doesnt want to take the time and go a la
carte, were saying we also have lower price packages, you know, available to them. But you know
there are many people who have chosen not to pay $12.95 a month to subscribe to radio. And from
our point of view, we compete with free. And the way we can compete more effectively with free, is
not to go from $12.95 to $14.95 or $15.95, but the way we can compete better with free is by
executing the 46 percent price reduction that weve set in a la carte. So there will be consumers
who dont want the full boat you know, they dont want Howard Stern or they dont want Major
League Baseball or they dont want, you know, the NFL, and what they would really like to have is a
smaller offering, but they would like to have that offering at a more affordable price, and $6.99 a
month, we believe, is a amazingly attractive price point. Not that we think that $12.95, which is
43 cents a day, has priced us out you know, so uncompetitively.
But the alternative to free, you know, is something that we deal with every day, and the $6.99
is a much more attractive competitor to free than is $12.95.
MR. ZREMSKI: Why havent you offered an a la carte style of programming previously, and will
you offer it to consumers even if the merger is declined by regulators?
MR. KARMAZIN: The reason weve not offered it in the past is that its very simple is that
last year, Sirius lost $1 billion. Our company has not made a profit in the years since it started.
So that the idea of offering this a la carte service is made possible by the synergies connected
with the merger, and it would be a very risky proposition for us with no sort of way of covering
the cost of this thing so that we would not have made it available. I can speak for Sirius that if
in fact the merger was not going to happen, we would have no plans of offering a la carte that
the probable scenario is that if the merger is approved, there are eight packages, including the
ability to block and credit, you know, adult content so that we would have eight different packages
available, starting price at $6.99. No consumer would pay more for what theyre getting if the
mergers approved.
If the merger is not approved, I the assumption should be that were going to go back to
one offering, $12.95.
MR. ZREMSKI: NAB is criticizing your a la carte announcement because saying that the
new radios would be required. How do you respond to this criticism?
MR. KARMAZIN: Yeah. We dont think its a criticism. We think its just is a fact and we
think that just in the same way that when cable companies needed to offer certain things they
needed to go from analog to where you had a set-top box. So what were saying is that we are going
to offer our tiers and offer our existing service and offer the best of both services on our
existing radios. If, in fact, somebody wants the a la carte service, theyll go in and buy the
radio at a price point thats comparable to other radio and you should assume that were going to
be anxious to get as many of those people out there because were looking to gain as many
subscribers as possible. And you shouldnt rule out the idea that there will be great incentives
that we will offer people to be able to trade in their radio and to get a new a la carte radio. So
this is something about us wanting to get a la carte service into as many homes and as many cars as
we can, we will are
highly incentivized because it will give us a chance to compete again against the idea of free
radio with a price point that we would financially, because of the merger, be able to do.
MR. ZREMSKI: How many subscribers would the new company need to make a profit?
MR. KARMAZIN: Well, the assumption is that we have 14 million subscribers between the two
companies, and today neither of those companies are, you know, making a profit. I think that going
forward, if you were to take a look at likelihood of the company making a profit, it would be
greatly enhanced by the combination getting together and the efficiency. Obviously, the combined
satellite radio sector will be able to be profitable faster as a result of the merger because well
be able to take advantage, you know, of those synergies. But we have not forecast and we have not
disclosed what the subscriber numbers that we need. Our hope is that well be adding a lot more
subscribers at $6.99 as a result of the merger as compared to the $12.95.
So, you know, we would need a good number of subscribers. I am confident that Sirius and I
know Gary shares that confidence that in the future we will be profitable companies even if the
merger doesnt happen. But we cant comprehend why the merger shouldnt happen because of the fact
that we are dealing in a very competitive, robust market of audio entertainment. Why should these
two satellite radio companies that reached 3.4 percent of the audience not be permitted to merge?
Therefore we meet the competition argument, and it would just be a shame that if the merger
didnt happen for the consumers not to get the benefits of all of these lower prices that were
talking to about giving them as a result of the efficiencies from the merger.
MR. ZREMSKI: How long do you think it will take before satellite radio becomes the 800-pound
gorilla its been predicted to become?
MR. KARMAZIN: Well, hopefully soon if that were ever to be happen. I happen to be Ive
been in the radio business for a long time, and we were talking earlier today about KDKA, you know,
in Pittsburgh, an AM radio station that started in 1926. And when FM radio and television and all
of this technology came about you know, the terrestrial radio business is still a very big,
terrific business. Theres about $21 billion there you know, anywhere between 95 and 97 percent
of all Americans still listen to radio. When satellite radio is advanced even more than it is, its
still going to be aligned with AM and FM. Terrestrial radio is not going to go away. An awful lot
of people rely on radio or should rely on radio and radio should be responsive for providing
more local programming. And we think that you know, if I were a back in my days of being
in the terrestrial radio business, I dont think it would be hard for me to compete with satellite
radio. I would just focus on local more than national, and I think that we will coexist. Therell
be an AM button in your car. Therell be an FM button in your car. Therell be a satellite radio
button in your car. Youll have a cell phone in your car that will have audio content. Youll
have your mp3 player in the car. Youll have HD radio in the car and therell be all of this
competition, and the one who wins in that environment is the consumer. And thats the way it
should be.
MR. ZREMSKI: How about the future of HD radio?
MR. KARMAZIN: I think HD radio is something that is expanding. There are about 1,350 radio
stations across the country that are broadcasting in HD.
Again, thats another competitor that satellite radio has. But again, I believe that the radio
industry is right on insofar as developing HD radio. HD radio is going to provide where theres
one radio station, there might be four radio stations. So anything theres more choices. These
services are going to offer more programming choices to the consumer. And once again, I think this
is you know, do we compete with HD radio? Absolutely. If you go into a Best Buy or you go into
a Wal-Mart you know, you can see a satellite radio for sale. You can see an HD radio for sale.
The radio industry has said that theyre investing $250 million in advertising to establish HD
radio.
HD radio is today offering a lot of commercial-free music free. You know, were not trying to
stop it from being developed. As a matter of fact, we again, the way we compete is in the
marketplace, not in trying to us regulators you know, to stop a deal. So you know, I wish
that you know, HD radio wasnt there. Its a competitor for me, but Im prepared to compete
with them in the marketplace.
MR. ZREMSKI: Do you foresee the newly merged company expanding beyond North America?
MR. KARMAZIN: Right now the satellites that we have really have look angles down toward, you
know, as far north as Canada and down, you know, to Mexico so that if in fact the companies had an
interest in expanding into other parts of the world, it would require, you know, new satellites and
a whole new infrastructure. From my point of view, I weve not had any conversations with our
you know, friends over at XM. But its been 17 years since Sirius first formed as a company and
we still have not made a profit. So before we have any ideas to go into any other parts of the
world, were going to really want to see us become a very profitable company before we take another
15 or 17 years to invest in an infrastructure thats required.
So if you think about our business and we talked about a lot of the money that weve lost
but that its understandable because before we can get our first subscriber, we had to
launch we had to buy four satellites. So we paid, you know, about $1 billion to launch three of
our four satellites we have a ground spare in place.
We had to attract of all the programming because somebody isnt going to subscribe to
satellite radio without the programming. So we had to make all of our programming investments; we
had to make all of our investments in infrastructure, you know. And weve done all of those things
and thats why the losses have been so extreme.
As we continue to grow in subscribers, we hope that we will be profitable. But when youre
competing with companies like Apple and youre competing with companies like Clear Channel, you
need to have every efficiency that you can have. And this merger, uniquely uniquely creates
great efficiencies for our combined company.
MR. ZREMSKI: If the merger is approved, do you foresee another competing satellite network
merging?
MR. KARMAZIN: Well, theres spectrum out there. You know, I mean, theres DBS, theres, you
know, spectrum thats out there in a whole bunch of different areas. You know, the broadcasters
are giving up their analog spectrum. Theres WCS spectrum thats out there.
I cant tell you that anybody would need to compete with us in the satellite business. They
can compete with us in the Internet business.
You know, its sort of all converging into their car. And whether or not when youre driving
in your car, whether youre getting your signal from the satellite or youre getting it from
terrestrial radio or youre getting it on your iPod or youre getting it on WiMAX, you know, its
all audio entertainment content. And I think its less important as to, you know, whether or not
it be satellite or anything else. There will be when the two companies combine, believe me
there will be a risk factor in our statement that talks about all of the competition that the
combined satellite radio company will still compete with.
MR. ZREMSKI: How does satellite radio counter the growing use of iPods and other mp3 players?
And do you find that consumers forsake radio for downloadable music and programming?
MR. KARMAZIN: So, once again, I mean, even by the nature of the question, you know, its
clear that were competing in satellite radio with this other technology.
I happen to be a big believer in the radio business. And I believe that, yes, there are these
other devices and, yes, they are issues that are concern, but at the end of the day, content is
whats going to drive the ability of one company to prevail against other companies. And the fact
that there are all of these technology opportunities out there gives content providers the
opportunity to become even more and more important. And we at Sirius and XM are focused on
providing the consumer with that best content. And as long as we can continue to do that, we can
certainly be a very viable competitor.
But, you know, it certainly is a whole lot more complicated today, you know, to compete with
all of these choices that are out there than it was when I first started. And it was principally
AM radio and then FM was just starting. So it was a lot easier to compete with that than it is to
compete today with all of this technology.
Again, Ive said it a couple of times today, the consumer is the big beneficiary of all of
that choice and that the market needs to be looked at differently than it was looked at, lets say,
10 years ago, when a lot of this technology wasnt there. And for anybody to think that satellite
radio is not competing with all of these other devices that youve talked about either has an
agenda or just doesnt have an understanding of what the marketplace is like today.
MR. ZREMSKI: How critical to the success of satellite radio is it to get the product into
automobiles? And once you do that, how do you compete with the hyperlocal content thats provided
by traditional radio?
MR. KARMAZIN: We think that the automobile is crucial to the success of audio content. If
you think about radio, its been principally an out-of-home medium.
You know, when you think about the home, theres a lot of other competition you know,
youre sitting there with the Internet; youre sitting there with television. So, you know, in the
car when youre struck going to work in the morning, that is sort of the Holy Grail you know, of
radio.
So getting car companies to put satellite radio in was a major chore and a major
accomplishment that the companies have. Car companies are today putting satellite radio in. Car
companies today are also putting in jacks for your mp3 player. Car companies today are also
putting in HD radio. Every single car has an AM/FM radio. So, you know, there is a tremendous
amount of competition in the car not just from satellite radio, in spite of satellite radios
success, in getting into the car.
One of the things that you know, if you think about it is about 243 million cars on the
road today, and very few of those obviously have satellite radio in them. So in the case of AM/FM
radio, virtually every one of those 243 million cars have AM and FM radio.
So, you know, competing with the radio industry is a very challenging, difficult one. Were
not looking to eliminate them thats just not even a possibility. But competing with local is
something that we have no great agenda to do. You go to your local AM or FM radio station for your
local content and youd go to your satellite radio for the kind of content that we offer.
MR. ZREMSKI: Earlier this year, Sirius dropped its only public service channel C-SPAN radio
from its lineup. Why did you take C-SPAN away and what is your commitment to pubic service?
MR. KARMAZIN: Yeah, well, we have a strong commitment to public service. And, you know, we
dropped C-SPAN because we had a contract dispute on our ability to preempt some of the content that
we wanted to preempt on the weekend to accommodate some other programming.
That you know, it doesnt represent any lack of commitment toward C-SPAN its a great
service hello, C-SPAN, you know. (Scattered laughter.) It you know, and anybody whos
listening on XM can hear C-SPAN still. You know, its just that we had a contract dispute and
if in fact C-SPAN was interested in resolving that contract dispute, wed be anxious to have them
back. Its a great service and we would hope to be a partner with them in the future.
MR. ZREMSKI: Has the pending merger stalled the enrollment of new subscribers of the two
companies given that consumer may worry about the equipment that they would be getting if they
subscribed now and whether it would still be useful?
MR. KARMAZIN: So, Ive heard that feedback, you know, from some of the people who call on
retailers who say that there is some confusion in the marketplace and that, you know, people are
either confused about whats happening or holding off on whats happening.
But, you know, in my opinion, you know, were still adding, you know we have our earnings
call next Tuesday so I dont want to talk too much about it today but that, you know, were
still adding a significant amount of subscribers and well continue to add them. But, you know,
anytime when there is some confusion out there, thats not necessarily good news.
You know, Ill take the other side of the argument is that if people are talking about
satellite radio, that is good news. So there may be some confusion but on the other hand, there is
more talk about satellite radio in connection with the merger.
MR. ZREMSKI: Would you give Don Imus another chance?
MR. KARMAZIN: So I have not had any conversations with Don Imus or his people. And I know
hes in I know what I read is that hes in a contract dispute with his current employer. I
know hes in New Mexico, and I dont know whether or not Don Imus is planning on coming back to
radio or not.
He was a terrific entertainer. I worked with him for an awful lot of years. He did great
radio. He made us a lot of money. And, you know, I think that it would be great if Don Imus was
back in radio, but we have had no discussions at all.
MR. ZREMSKI: Were almost out of time, but before I ask the last question, there are a couple
of other important matters to take care of.
First of all, let me remind the audience of our future speakers. On Wednesday, First Lady
Laura Bush will be here to discuss her recent trip to Africa, and her speech will be titled Why
Africa? On the 27th, which is Friday, Mike Johanns, the U.S. Department of Agriculture secretary,
will talk be here to talk about the farm bill. And on August 1st, Senator Joe Biden of Delaware
will be here to give a speech titled Promises to Keep.
Also, we have a lot of traditions her at the National Press Club, and one is that each speaker
gets a certificate. And the other is that everybody gets the much-coveted National Press Club
mug. (Laughter.)
MR. KARMAZIN: And the check? (Laughter.) Its in the mail. Its in the mail.
MR. ZREMSKI: No check. No check. (Laughter.)
Okay. And the last question: Who, other than Howard Stern, do you listen to on a regular
basis? And is there anyone who you think should be a radio host who isnt currently?
MR. KARMAZIN: Well, you know, I unfortunately spend my time listening to satellite radio and
terrestrial radio more for business than for my personal enjoyment. So I get an opportunity to
listen to a whole bunch of channels. So Im a news junkie, so I listen to a lot of our news
channels. I still listen occasionally to terrestrial radio, by the way. I also listen to sports.
And Howard, I must acknowledge or Im proud to acknowledge that is one of my presets on my
radio. So, you know, hes there.
You know, weve had lots of conversations you know, would it be a good idea to have David
Letterman, you know, on radio? You know, you sort of take a look at the performers. You know,
there have been people say, you know, Gee, Rosie ODonnell ought to, you know, be on radio. I
can tell you that from a Sirius point of view, we have our program lineup is complete. We have
plenty of sports, plenty of news, plenty of music and we dont think that there is a missing piece
in our puzzle.
We continue to look for opportunities, so we just recently announced that we have a channel
thats 24-hours-a-day, seven-days-a- week for the Catholic Church. Cardinal Egan provided us with
that channel again, a niche thats not available on terrestrial radio; you cant get 24-hour,
seven-day-a-week programming like were offering in every market, you know, that were offering it
in. We added a Siriusly Sinatra channel with the Frank Sinatra
estate. This summer were going to add a 24-hour, seven-day-a-week Grateful Dead channel for you
deadheads in the audience. (Scattered laughter.)
So you know, I think that there will constantly be a evolution and an addition, you know, of
programming. But theres no big missing piece thats not part of our service today.
MR. ZREMSKI: Thank you very much. (Applause.)
Id like to thank you all for coming today. Id also like to thank National Press Club staff
members Jo Anne Booz, Melinda Cooke, Pat Nelson and Howard Rothman for organizing todays lunch.
Also thanks to the NPC library for its research.
The video archive of todays luncheon is provided by the NPCs Broadcast Operations Center.
Broadcast tapes and transcripts are available by calling 1-888-343-1940. Thank you. Were
adjourned. (Sounds gavel.)