Filed by Sirius Satellite Radio Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and deemed filed
pursuant to Rule 14a-12 under the
Securities Exchange Act of 1934
Subject Company: XM Satellite Radio Holdings Inc.
Commission File No.: 0-27441
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of SIRIUS and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2006, and Quarterly Reports on Form
10-Q for the quarter ended March 31, 2007, which are filed with the Securities and Exchange
Commission (the SEC) and available at the SECs Internet site (http://www.sec.gov). The
information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any
intention or obligation to update any forward looking statements as a result of developments
occurring after the date of this communication.
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving
SIRIUS and XM. In connection with the proposed transaction, SIRIUS plans to file with the SEC a
Registration Statement on Form S-4 containing a Joint Proxy Statement/Prospectus and each of SIRIUS
and XM plans to file with the SEC other documents regarding the proposed transaction. The
definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of SIRIUS and XM.
INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE JOINT PROXY
STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN
THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED
TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration
Statement and the Joint Proxy Statement/Prospectus (when available) and other documents filed with
the SEC by SIRIUS and XM through the web site maintained by the SEC at www.sec.gov. Free copies of
the Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other
documents filed with the SEC can also be obtained by directing a request to Sirius Satellite Radio
Inc., 1221 Avenue of the Americas, 36th Floor, New York, NY 10020, Attention: Investor
Relations or by directing a request to XM Satellite Radio Holdings Inc., 1500 Eckington Place, N.E.
Washington, DC 20002, Attention: Investor Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding SIRIUS directors and executive officers is available in its Annual Report on
Form 10-K for the year ended December 31, 2006, which was filed with the SEC on March 1, 2007, and
its proxy statement for its 2007 annual meeting of stockholders, which was filed with the SEC on
April 23, 2007, and information regarding XMs directors and executive officers is available in
XMs Annual Report on Form 10-K, for the year ended December 31, 2006, which was filed with the SEC
on March 1, 2007 and its proxy statement for its 2007 annual meeting of stockholders, which was
filed with the SEC on April 17, 2007. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, will be contained in the Joint Proxy Statement/Prospectus and other relevant materials
to be filed with the SEC when they become available.
***
SIRIUS website, which is available at www.SIRIUSmerger.com and has information about SIRIUS
proposed merger, has been updated. The updates include the information being filed herewith.
In addition, the In the News page of the website also contains links to the following
third-party articles:
Peck Predicts Pending Satellite Merge Will Be Approved
Radio Ink July 17, 2007
Analyst Robert Peck of Bear Stearns is predicting the pending merger of Sirius and XM Satellite
Radio will be approved.
Peck elaborates on why hes thinking the merge will happen, saying that during the past 30+ days
since the FCC clock started, a number of entities have filed their comments both for and against
the proposed merger. In reviewing the petitions to deny, we did not find any significant issues
that had not been raised earlier during the congressional hearings or the FCC process.
Peck continues, writing that we should expect the companies to go beyond just rebuttal and
discussion on competition as the XM/Sirius reply likely will contain concrete proposals on public
benefits.
In their response, we believe XM/Sirius will not only rebut the arguments raised by the entities
petitioning against the merger, but likely will go beyond just discussing the competition in the
audio market. We expect the companies to go into more detail about their proposals regarding a la
carte, price guarantees, block and rebate, reduced pricing for basic packages, as well as pricing
for the best of both drawing regulatory focus towards the tangible consumer benefits that will
arise from the merger.
We believe the merger likely will be approved on merits. There has been a lot of debate on whether
the proposed merger between XM and Sirius would be allowed to proceed by the DOJ/FTC and the FCC.
After attending several congressional hearings, reviewing recent FCC filings, speaking with various
legal and political contacts, and working through the merits of the merger proposal, we believe the
proposed merger is likely to pass regulatory hurdles with appropriate concessions. We underscore
though, if political forces are more powerful than the merits of the deal, the outcome may be
different. However, our sense is that the deal will be judged on merits and is therefore likely to
pass. Our opinion is in fact a vote of confidence in the FCC and DOJ, who we believe will base
their decisions on whats best for consumers and the American public.
XM-Sirius Deal Receives Churchs Blessing
WSJ: Deal Journal
July 20, 2007
Posted by Dennis K. Berman
It is still unclear how Washington will view the proposed coupling of satellite-radio operators XM
and Sirius.
New York Archbishop Edward Cardinal Egan, however, is throwing his support behind the deal, saying
in a New York Post commentary that it will help the dialogue of faith continue.
Indeed, both XM and Sirius have opened up their offerings to a range of religious programming, with
each carrying three separate Christian channels. One of those is The Catholic Channel, programmed
in conjunction with Cardinal Egans own Archdiocese. (Never mind that Sirius also carries the
less-than-pious Howard Stern.)
Cardinal Egan is just one of many well-known people who have thrown public support behind the deal
and who also have programming relationships with one of the two companies. The list includes Steven Van Zandt, who produces Sirius shows including one called Underground Garage and Robert
Finkelstein, who heads Frank Sinatra Enterprises, which began a Sinatra channel on Sirius in 2006.
As Cardinal Egan sees it, the merger will offer consumers more choice at lower prices. He goes on
to say that it would permit even more Americans to experience satellite radio.
He also liked the idea that the merger would bring about technological changes that would offer
listeners the ability to block channels that some listeners may find offensive.
Yea Chorus on XM-Sirius Grows
WSJs Deal Journal
July 17, 2007, 11:23 am
Posted by Dana Cimilluca
The number of XM-Sirius Yea-sayers is increasing by the day.
A group of Bear Stearns analysts led by Robert Peck has become at least the second group of
researchers in less than a month to make a prediction that until recently few dared to venture.
Peck & Co. predicts the much-doubted proposed merger between Sirius Satellite Radio and XM
Satellite Radio Holdings will pass muster with regulators after all. (Before the deal can go
through it must be approved by the U.S. Justice Department and Federal Communications Commission.)
Late last month, Merrill Lynch predicted in a research report that regulators would turn away
anticompetitive gripes by terrestrial radio competitors. Merrill put the odds of approval at 60%.
The cause of Pecks enthusiasm? After attending several congressional hearings, reviewing recent
FCC filings, speaking with various legal and political contacts, and working through the merits of
the merger proposal, we believe the proposed merger is likely to pass regulatory hurdles with
appropriate concessions, he writes in a report distributed today. He predicts that the companies
will bolster their case by going into more detail that they have in the past on price breaks they
would offer customers as a combined company.
Shareholders of both companies seem to want the deal to pass because of the opportunities for cost
cutting and increased efficiency it promises. They seem to be warming to Bears and Merrills case.
As the tide of previously strong antiapproval sentiment has turned in the past couple months, XM
stock is up about 20%, while Sirius has risen roughly 17%.
In addition, the In the News and What People Are Saying pages of the website also contain
links to the following third-party article:
The Good Word Via Satellite
New York Post
By Edward Cardinal Egan
July 20, 2007
At a recent West Coast dinner held on be half of Catholic University, a man approached me to remark
on the extraordinary breadth and depth of programming he heard day after day on The Catholic
Channel on Sirius Satellite Radio. He and his wife never miss my weekly program, he told me; they
enjoy listening to the various hosts discuss the world around them from a Catholic point of view.
A bishop, an old friend who leads a diocese outside of New York, wrote me to say that he thinks The
Catholic Channel is exactly what the church needs to communicate with people about what the church
is and what it teaches. Another friend, a Jewish woman from New York, told me that shed been
listening to The Catholic Channel and was struck by how much common ground our faiths share.
The influence that the channel already has achieved was also driven home a few days ago, when a
first-time visitor to the Cathedral of Saint Patrick asked an usher, When is Monsignor Ritchie
saying Mass today? I heard him on Sirius . . .
Spreading the Good News is a primary mission of the church. As Pope Benedict XVI stated in this
years World Communications Day message, Above all, the church desires to share a vision of human
dignity that is central to all worthy human communication. This is what were trying to achieve
each day with The Catholic Channel.
The Catholic Church has always sought a variety of ways to communicate with the faithful.
Conventional media have long made a place for religious viewpoints, but it is increasingly limited
(and this publication is no exception). Radio has historically provided a forum for religious
programming but the more recent homogenization of content has largely left religious content at
the outskirts.
This is why the Archdiocese of New York quickly and enthusiastically responded to Sirius
invitation to launch The Catholic Channel. And this brings me to a topic thats far from the usual
fodder for those of us called to serve the church: the proposed merger between Sirius and XM
Satellite Radio.
In Washington and elsewhere, many people much more expert than I in these matters are working
diligently to examine the merger. From my perspective, however, it offers a unique opportunity to
extend the reach and breadth of religious programming. It is also an unmatched opportunity to
strengthen this new medium and position satellite radio to compete with the ever-growing list of
audio entertainment providers.
Every day, The Catholic Channel reaches across the country and provides an opportunity for
Catholics and people of faith to feel more connected to their God. Nor is it the only religious
programming on satellite radio.
Both Sirius and XM offer a range of religious shows and channels and theyve promised to offer
consumers more choice at lower prices after the merger. Service offerings that let subscribers pay
less would permit even more Americans to experience satellite radio.
Moreover, the companies have promised that a key component of the merger will include the ability
to block channels that some listeners may find offensive and the merged entity will offer a rebate
for those channels as well.
As my bishop friend so accurately observed in his brief note to me, The Catholic Channel and Sirius
Satellite Radio present a unique opportunity for the church to speak with people Catholic and
non-Catholic alike. I would urge all those who are considering the Sirius-XM merger to see to it
that this dialogue of faith can continue.
Edward Cardinal Egan is the archbishop of New York.