Filed by Sirius Satellite Radio Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and deemed filed
pursuant to Rule 14a-12 under the
Securities Exchange Act of 1934
Subject Company: XM Satellite Radio Holdings Inc.
Commission File No.: 0-27441
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of SIRIUS and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2005, and Quarterly Reports on Form
10-Q for the quarters ended March 31, 2006, June 30, 2006 and September 30, 2006 which are filed
with the Securities and Exchange Commission (the SEC) and available at the SECs Internet site
(http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and
SIRIUS and XM disclaim any intention or obligation to update any forward looking statements as a
result of developments occurring after the date of this communication.
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving
SIRIUS and XM. In connection with the proposed transaction, SIRIUS plans to file with the SEC a
Registration Statement on Form S-4 containing a Joint Proxy Statement/Prospectus and each of SIRIUS
and XM plans to file with the SEC other documents regarding the proposed transaction. The
definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of SIRIUS and XM.
INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE JOINT PROXY
STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN
THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED
TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration
Statement and the Joint Proxy Statement/Prospectus (when available) and other documents filed with
the SEC by SIRIUS and XM through the web site maintained by the SEC at www.sec.gov. Free copies of
the Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other
documents filed with the SEC can also be obtained by directing a request to Sirius Satellite Radio
Inc., 1221 Avenue of the Americas, 36th Floor, New York, NY 10020, Attention: Investor
Relations or by directing a request to XM Satellite Radio Holdings Inc., 1500 Eckington Place, N.E.
Washington, DC 20002, Attention: Investor Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding SIRIUS directors and executive officers is available in its Annual Report on
Form 10-K for the year ended December 31, 2005, which was filed with the SEC on March 13, 2006, and
its proxy statement for its 2006 annual meeting of stockholders, which was filed with the SEC on
April 21, 2006, and information regarding XMs directors and executive officers is available in
XMs Annual Report on Form 10-K, for the year ended December 31, 2005, which was filed with the SEC
on March 3, 2006 and its proxy statement for its 2006 annual meeting of stockholders, which was
filed with the SEC on April 25, 2006. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, will be contained in the Joint Proxy Statement/Prospectus and other relevant materials
to be filed with the SEC when they become available.
***
The following is a list of questions and answers regarding the proposed business combination of
SIRIUS and XM, some or all of which may be used in communications with consumers, employees,
investors and others from and after March 1, 2007.
Frequently Asked Questions
General
| 1. |
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What did SIRIUS and XM announce? |
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On February 19, 2007, SIRIUS and XM entered into a definitive agreement to combine in a merger
of equals. Together, we will create the nations premier audio entertainment provider with a
stronger platform for future innovation and expanded programming choice. |
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The merger of SIRIUS and XM is all about offering consumers more choice and value a greater
range of programming, the best content on radio, and the best devices and technology from both
platforms. |
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| 2. |
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What is the strategic rationale for a combination of XM and SIRIUS? |
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This merger of SIRIUS and XM is all about offering consumers more choice and value a greater
range of programming, the best content on radio, and the best devices and technology from both
platforms. |
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Currently XM and SIRIUS broadcast a wide range of commercial-free music, exclusive and
non-exclusive sports coverage, news, talk, and entertainment programming. The combined entity
expects to offer the best content from each company by eliminating some duplicative programming,
and will be able to offer a wider range of programs to reflect the diversity and demands of our
rapidly growing listener base. |
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We believe that this is the next logical step in the evolution of satellite radio. Together,
our best-in-class combined management team and programming content will create unprecedented
choice for consumers, while creating long-term value for shareholders of both companies. |
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| 3. |
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What will the combined company be called? |
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The companies will continue to operate independently until the transaction is completed and will
work together to determine the combined companys corporate name and headquarters location prior
to closing. |
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Marketing is an important part of both companies businesses and both XM and SIRIUS do it very
well. Representatives from both organizations will work together to the extent legally
permissible, to develop the best branding and marketing strategy for the combined company. |
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| 4. |
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Where will the combined company be headquartered? |
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The companies will continue to operate independently until the transaction is completed and will
work together to determine the combined companys headquarters location prior to closing. We
will make a joint decision on what makes the most sense for our shareholders, customers and
employees. We will continue to have strong presence in both DC and NY. |
| 5. |
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Who will run the new company? |
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Gary Parsons will be the chairman of the combined company. Mel Karmazin will be the chief
executive officer. The combined company will benefit from a highly experienced management team
from both companies with extensive industry knowledge in radio, media, consumer electronics, OEM
engineering and technology. Further management appointments will be announced prior to closing. |
| 6. |
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What will the Board structure be for the merged company? |
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The new companys Board of Directors will consist of 12 directors, including Gary Parsons,
Chairman of XM; Mel Karmazin, CEO of SIRIUS; and four independent members designated by each
company, as well as one representative from each of General Motors and American Honda. |
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| 7. |
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What approvals are necessary for the transaction to close? When do you expect the transaction
to close? |
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The transaction is subject to approval by both companies shareholders, the satisfaction of
customary closing conditions and regulatory approvals, including antitrust and FCC approvals.
Subject to these approvals, the companies expect the transaction to be completed by the end of
2007. |
Consumers
| 8. |
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How will this merger benefit me as a customer? |
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The combined company will provide consumers with a broader selection of content, including a
wide range of commercial-free music channels, exclusive and non-exclusive sports coverage, news,
talk, and entertainment programming. |
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Together, SIRIUS and XM will improve existing products such as real-time traffic and rear-seat
video and introduce new ones such as advanced data services including enhanced traffic, weather
and infotainment offerings. The merger will enable the combined company to develop and
introduce a wider range of lower cost, easy-to-use, and multi-functional devices through
efficiencies in chip set and radio design and procurement. |
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| 9. |
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Will my existing radio continue to work after the companies merge? If I buy a radio today,
will it continue to work after the companies merge? |
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SIRIUS and XM have millions of radios already in use in the marketplace. Any radios or other
equipment that subscribers currently use will be fully supported by SIRIUS and XM for many years
to come. Following the merger, we expect that existing radios will all be able to receive a mix
of programming from both services. There will be no need to buy a new radio. |
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| 10. |
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Should I buy a radio today or wait for a dual-service radio? I want to buy a second radio;
should I wait for the new models? |
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Theres never been a better time to be a SIRIUS or XM subscriber. As subscribers, you will be
able to enjoy SIRIUS or XMs current programming. Any radios or other equipment that
subscribers currently use will be fully supported by SIRIUS and XM for many years to come.
Furthermore, following the merger, we expect that existing radios will all be able to receive a
mix of programming from both services. |
| 11. |
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Will I continue to enjoy my current programming after the merger? |
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You can expect some changes in programming as we combine the best from both services and
continue to innovate, as we have always done, to continue to deliver you the best programming
available. |
| 12. |
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What should I expect in terms of subscription costs after the merger? |
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We operate in a very competitive environment and must maintain a competitive subscription price
in order to attract and maintain subscribers. As a merged company, we will be able to offer
even more flexibility in subscriptions and programming selection. |
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Any plan you sign up for now will be honored by the merged company. |
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| 13. |
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Which companys satellites will the merged company use? How long will you operate both
satellite systems? |
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Each of our satellite systems will continue to operate for many years to come providing
uninterrupted service to the millions of radios in use today. |
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| 14. |
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What will the merged programming lineup look like? |
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The merger of SIRIUS and XM is all about offering consumers more choice content at lower
prices, a greater range of programming, the best content on radio, and the best devices and
technology from both platforms. The combined company will provide consumers with a broader
selection of content, including a wide range of commercial-free music channels, exclusive and
non-exclusive sports coverage, news, talk, and entertainment programming. |
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Following the merger, we expect that existing radios will all be able to receive a mix of
programming from both services. Together, XM and SIRIUS will be able to improve on products such
as real-time traffic and rear-seat video and introduce new ones such as advanced data services
including enhanced traffic, weather and infotainment offerings. |
Distribution Partners
| 15. |
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Have you talked to the distribution partners? |
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We have been speaking with our distribution partners and have received very positive feedback. |
OEM
| 16. |
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Will SIRIUS and XM move to a shared technology with its OEM partners? |
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Each of our satellite systems will continue to operate for many years to come providing
uninterrupted service to the millions of radios in use today. |
| 17. |
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Will the transition have any impact on the millions of customers who already have a
factory-installed satellite radio? |
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No. Each of our satellite systems will continue to operate for many years to come providing
uninterrupted service to the millions of radios in use today. |
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| 18. |
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Will a consumer who already has a factory-installed satellite radio need to change their
radio to get the new merged service? |
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Current automotive customers will not have to change a thing their current level of service
will remain uninterrupted with their current hardware. |
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| 19. |
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Will we have to engineer a new technology platform into our vehicles? |
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We will work closely with our automotive partners to determine if and when a transition to any
new technology would occur. As we work to finalize the merger, we will address all those types
of questions over the coming months. |
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| 20. |
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Given the long OEM planning cycles, what should our vehicle product planning groups be doing
now to be in the best position to accommodate this change? |
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Both companies look forward to working closely with you over the coming months to ensure that
our combination only makes a positive difference in our relationship with you and with our
mutual customers. Our ultimate goal is to help make the driving experience better and customers
happier. We believe this will be accomplished through the greater content and choice that this
combination delivers. |
Retail
| 21. |
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Will you continue to ship products to retail distributors? |
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Absolutely. It is business as usual and we will continue to produce and ship radios in the
ordinary course. |
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| 22. |
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Will existing contracts with retailers be consolidated? |
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Both companies will continue to operate independently until we receive regulatory and
stockholder approvals and close the transaction. Accordingly, we will continue to operate under
the existing arrangements. |
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| 23. |
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How soon should retailers expect new combined marketing programs and packages? |
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SIRIUS and XMs independent marketing programs and packaging will continue. Marketing is an
important part of both companies businesses and both XM and SIRIUS do it very well.
Representatives from both organizations will work together, to the extent legally permissible,
to develop the best branding and marketing strategy for the combined company. |
Programming Partners
| 24. |
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How will a merger affect contracts with content providers, both exclusive and non-exclusive? |
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We will honor all of our existing contracts. |
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| 25. |
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How will the merged company handle duplicative programming? |
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We will be evaluating our entire content lineup and will seek to provide the broadest consumer
choice in programming consistent with the terms of our contracts with content providers. |
Shareholders
| 26. |
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Why is this a merger of equals? |
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Given the size of the companies and the significant cost synergies we expect to achieve, a
merger of equals made the most sense. |
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| 27. |
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What will happen to my XM stock once the merger closes? |
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Under the terms of the agreement, XM shareholders will receive 4.6 shares of SIRIUS common stock
for each share of XM stock they own. After your XM shares are exchanged, your SIRIUS shares
will represent your ownership interest in the combined company. Upon completion of the
transaction, SIRIUS stock will continue to be traded on the NASDAQ; XM shares will no longer be
traded. We expect that the combined company will be owned approximately 50/50 by the existing
SIRIUS and XM stockholders. |
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| 28. |
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What will happen to my SIRIUS stock once the merger closes? |
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The number of SIRIUS shares you own today will not be affected by the merger. After the
completion of the merger, your SIRIUS shares will represent your ownership interest in the
combined company. Under the terms of the agreement, XM shareholders will receive 4.6 shares of
SIRIUS common stock for each share of XM stock they own. Upon completion of the transaction,
SIRIUS stock will continue to be traded on the NASDAQ; XM shares will no longer be traded. We
expect that the combined company will be owned approximately 50/50 by the existing SIRIUS and XM
stockholders. |
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| 29. |
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What is the premium to be received by stockholders of XM as a result of the merger with
SIRIUS? |
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Based upon the closing prices of each of XM and SIRIUS on February 16, 2007 (the last trading
day prior to the announcement of the transaction), the implied premium to be received by XM
stockholders is 21.7%. The 21.7% premium is calculated by multiplying SIRIUSs closing stock
price on February 16, 2007 of $3.70 by the number of SIRIUS shares to be received for each share
of XM common stock (4.6) upon closing of the merger. This yields an implied XM stock price of
$17.02 per share of XM common stock. The implied XM stock price of $17.02 less XMs closing
stock price on February 16, 2007 of $13.98 yields an implied premium of $3.04. The implied per
share premium of $3.04 divided by XMs closing stock price on February 16, 2007 of $13.98 can be
expressed as an implied premium of 21.7%. |
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This calculation reflects only the closing prices of XM and SIRIUS on February 16, 2007 and does
not reflect the stock prices of XM and SIRIUS on days prior to or following February 16, 2007.
As a result, the implied premium of 21.7% is measured only as of February 16, 2007 and will
likely change as the stock prices of each of XM and SIRIUS fluctuate between February 16, 2007
and the closing of the merger. For example, if at any point in time XMs stock price is trading
at $17.02 and SIRIUSs stock price is trading at $3.70, then there will be no implied premium
for holders of XM common stock at that point in time. |
Employees
| 30. |
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Do XM and SIRIUS share the same entrepreneurial spirit? |
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Yes. XM and SIRIUS have a lot in common. Our leadership and employees share the same spirit of
entrepreneurship and excitement about innovation and we all look forward to adopting the best
aspects of each company into the combined company. |
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| 31. |
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What will the combined workforce look like? |
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The combined company will have a highly experienced management team from both companies with
extensive industry knowledge in radio, media, consumer electronics, OEM engineering and
technology. We will assemble the brightest minds and creative genius from both companies and
have the absolute best, most experienced team to take the company forward. |
Forward Looking Statements
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of SIRIUS and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM shareholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2005, and Quarterly Reports on Form
10-Q for the quarters ended March 31, 2006, June 30, 2006 and September 30, 2006 which are filed
with the Securities and Exchange Commission (the SEC) and available at the SECs Internet site
(http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and
Sirius and XM disclaim any intention or obligation to update any forward looking statements as a
result of developments occurring after the date of this communication.
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving SIRIUS
and XM. In connection with the proposed transaction, SIRIUS plans to file with the SEC a
Registration Statement on Form S-4 containing a Joint Proxy Statement/Prospectus and each of SIRIUS
and XM plan to file with the SEC other documents regarding the proposed transaction. The
definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of SIRIUS and XM.
INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE JOINT PROXY
STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN THEY
BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration Statement and
the Joint Proxy Statement/Prospectus (when available) and other documents filed with the SEC by
SIRIUS and XM through the web site maintained by the SEC at www.sec.gov. Free copies of the
Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other
documents filed with the SEC can also be obtained by directing a request to Sirius Satellite Radio
Inc., 1221 Avenue of the Americas, New York, NY 10020, Attention: Investor Relations or by
directing a request to XM Satellite Radio Holdings Inc., 1500 Eckington Place, NE Washington, DC
20002, Attention: Investor Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be deemed to
be participants in the solicitation of proxies in respect of the proposed transaction. Information
regarding SIRIUS directors and executive officers is available in its Annual Report on Form 10-K
for the year ended December 31, 2005, which was filed with the SEC on March 13, 2006, and its proxy
statement for its 2006 annual meeting of stockholders, which was filed with the SEC on April 21,
2006, and information regarding XMs directors and executive officers is available in XMs Annual
Report on Form 10-K, for the year ended December 31, 2005, which was filed with the SEC on March 3,
2006 and its proxy statement for its 2006 annual meeting of shareholders, which
was filed with the SEC on April 25, 2006. Other information regarding the participants in the
proxy solicitation and a description of their direct and indirect interests, by security holdings
or otherwise, will be contained in the Joint Proxy Statement/Prospectus and other relevant
materials to be filed with the SEC when they become available.