SiriusXM and AAA Club Alliance Team Up to Deliver Special Benefit to Drivers

Dec 13, 2021
First agreement between SiriusXM and a regional AAA Club delivers complimentary three-month SiriusXM subscriptions to eligible vehicle owners through AAA car care centers and affiliated independently-owned service shops

NEW YORK, Dec. 13, 2021 /PRNewswire/ -- SiriusXM and AAA Club Alliance (ACA), the third largest AAA club in the nation that serves more than six million members, today announced a new agreement that allows ACA's affiliated shops and car care centers to offer their eligible customers a three-month trial subscription to SiriusXM. This marks the first agreement of its kind between SiriusXM and a regional AAA Club.

AAA Club Alliance shops that enroll in the SiriusXM Service Lane for Shops Program can offer a complimentary three-month SiriusXM Platinum Plan subscription to eligible customers with a factory installed SiriusXM radio in their car. This enables the customer to listen to SiriusXM on the radio in their vehicle, and also via the SXM App when they are not in the car. Those customers who do not have a vehicle with a factory-installed SiriusXM radio may still be eligible to receive a complimentary three-month SiriusXM Streaming Platinum subscription, which will allow them to listen on the SXM App.

AAA Club Alliance owns and operates 89 car care centers and services over 30,000 members and customers each month. ACA is also affiliated with over 400 independently owned and operated auto service and repair shops within its defined region, which spans 13 mid-Atlantic and mid-west states, plus Washington D.C.

"We are thrilled to promote this offer from SiriusXM and look forward to its success," said Craig Sumerel, President of AAA Car Care.

"We are very excited to welcome AAA Club Alliance to our Service Lane for Shops Program and for Club Alliance to become the first participating regional AAA Club," said Gail Berger, Senior Vice President, Automotive Remarketing for SiriusXM. "AAA Club Alliance has a very large territory in the mid-Atlantic and Midwest, and eligible customers bringing their vehicle in for maintenance can now enjoy all that SiriusXM has to offer inside their vehicle and out of it."

The SiriusXM Platinum Plan delivers to consumers SiriusXM's full lineup of varied content, plus access to SiriusXM outside their vehicles on the SXM App. SiriusXM Streaming Platinum offers access to SiriusXM on the SXM App. The SXM App is available on mobile phones and tablets, as well as on a wide variety of connected devices in the home including smart TVs, devices with Amazon Alexa or the Google Assistant, Apple TV, PlayStation, Roku, Sonos speakers and more. Subscribers can also stream SiriusXM content on their computer.

Shops interested in more information, or to enroll in the Service Lane for Shops Program, can visit: www.siriusxmforshops.com/AAAShopEnroll.

About AAA Club Alliance

AAA Club Alliance, Inc. is the third largest AAA club in the national AAA federation and serves more than six million members in Connecticut, Delaware, Indiana, Kansas, Kentucky, Maryland, New Jersey, Oklahoma, Ohio, Pennsylvania, South Dakota, Virginia, West Virginia, and Washington, DC. AAA provides automotive, travel, and insurance services, advocates for the safety and mobility of its members, and has been committed to outstanding road service for more than 100 years. AAA is a non-stock, not-for-profit corporation working on behalf of motorists, who can now map a route, find local gas prices, discover discounts, book a hotel, and track their roadside assistance service with the AAA Mobile app (AAA.com/mobile) for iPhone, iPad and AndroidFor more information, visit www.AAA.com.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements:   we face substantial competition and that competition is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; we may not realize the benefits of acquisitions and other strategic investments and initiatives; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our business depends in large part on the auto industry; vehicle production and sales are dependent on may factors, including the availability of consumer credit, general economic conditions, consumer confidence, fuel costs and component supply shortages; the impact of COVID-19, including its variant strains, on our business; failure of our satellite would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; our Pandora ad-supported business has suffered a substantial and consistent loss of monthly active users, which may adversely affect our Pandora business; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; changes in mobile operating systems and browsers may hinder our ability to sell advertising and market our services; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; consumer protection laws and our failure to comply with them could damage our business; failure to comply with FCC requirements could damage our business; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; the market for music rights is changing and is subject to significant uncertainties; our Pandora services depend upon maintaining complex licenses with copyright owners, and these licenses contain onerous terms; the rates we must pay for "mechanical rights" to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock; if we are unable to attract and retain qualified personnel, our business could be harmed; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; and our business and prospects depend on the strength of our brands. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2020, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

Source: SiriusXM

Media contacts:
Andrew FitzPatrick, SiriusXM Andrew.FitzPatrick@SiriusXM.com
Kevin Bruns, SiriusXM, Kevin.Bruns@SiriusXM.com
Cheryl Parker, AAA Club Alliance, cparker@aaa-alliedgroup.com

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SOURCE Sirius XM Holdings Inc.